This week, we talked about influence and engagement. Some highlights:
- High vs low-level engagement
- Good for you vs good for the company
- Love and hate for “suggested tweets”
- Love and hate for Klout
And a rather wonderful quote that hits it home:
“The more John Troyer I am, the more successful I’ve been”
And as John requested, an example of a Social Media Activation Kit is coming up next! In the meantime, here’s a picture of my adorable but pathetic looking kitten post surgery.
Podcast: Play in new window | Download
Subscribe: RSS
[…] First you have to show up. Then, remember the cardinal rule of community: Create More Value Than You Capture. […]
[…] The first set of episodes focused on the job duties we were all grappling with at the time. At the time we didn’t know much about influence marketing, and we can thank Amy for defining the term. […]