{"id":922,"date":"2015-01-02T16:13:21","date_gmt":"2015-01-02T21:13:21","guid":{"rendered":"http:\/\/geek-whisperers.com\/?page_id=922"},"modified":"2015-01-02T16:13:21","modified_gmt":"2015-01-02T21:13:21","slug":"about-influencer-marketing","status":"publish","type":"page","link":"http:\/\/geek-whisperers.com\/about-influencer-marketing\/","title":{"rendered":"About Influencer Marketing"},"content":{"rendered":"<p>The platforms collectively described as Social Media are fantastically powerful in today&#8217;s marketing world. They are however, like email and the telephone before it, <strong>not a department<\/strong>.<\/p>\n<p><a href=\"http:\/\/geek-whisperers.com\/wp-content\/uploads\/2014\/01\/unicornselfie.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-475\" src=\"http:\/\/geek-whisperers.com\/wp-content\/uploads\/2014\/01\/unicornselfie-300x223.jpg\" alt=\"unicorn selfie\" width=\"300\" height=\"223\" srcset=\"http:\/\/geek-whisperers.com\/wp-content\/uploads\/2014\/01\/unicornselfie-300x223.jpg 300w, http:\/\/geek-whisperers.com\/wp-content\/uploads\/2014\/01\/unicornselfie-210x156.jpg 210w, http:\/\/geek-whisperers.com\/wp-content\/uploads\/2014\/01\/unicornselfie.jpg 1024w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>As we&#8217;ve explored from episode 2\u00a0of this podcast, <a href=\"http:\/\/geek-whisperers.com\/2013\/03\/podcast-2-first-you-have-to-show-up\/\" target=\"_blank\">we don&#8217;t do Social Media<\/a>. This leads us to want to define Influencer Marketing and understand the Influencers (aka Unicorns) that make that practice powerful.<\/p>\n<p>Here are some of the many topics that relate to this very point and highlight some tools that come in handy as you realize how much the tools are not the same as the people:<\/p>\n<ul>\n<li><a class=\"sp-title\" href=\"http:\/\/geek-whisperers.com\/2014\/01\/episode-32-brands-off-social-media-with-unmarketing\/\">Episode 32: Get Brands Off Social Media with guest UnMarketing<\/a><\/li>\n<li><a class=\"sp-title\" href=\"http:\/\/geek-whisperers.com\/2014\/11\/social-media-and-the-employee-clone-army-episode-66\/\">Social Media and the Employee Clone Army: Episode 66<\/a><\/li>\n<li><a class=\"sp-title\" href=\"http:\/\/geek-whisperers.com\/2013\/05\/podcast-10-live-organic-social-media-is-better-than-forced\/\">Podcast 10 &#8211; Organic Social Media is Better Than Forced<\/a><\/li>\n<li><a class=\"sp-title\" href=\"http:\/\/geek-whisperers.com\/2014\/02\/overcoming-crappy-content-with-real-people\/\">Overcoming Crappy Content with Real People &#8211; Podcast 36<\/a><\/li>\n<li><a class=\"sp-title\" href=\"http:\/\/geek-whisperers.com\/2013\/04\/podcast-8-twitter-you-have-to-be-willing-to-give-more-than-get-back\/\">Podcast 8 &#8211; Twitter: You Have To Be Willing To Give More Than Get Back<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>The platforms collectively described as Social Media are fantastically powerful in today&#8217;s marketing world. They are however, like email and the telephone before it, not a department. As we&#8217;ve explored from episode 2\u00a0of this podcast, we don&#8217;t do Social Media. This leads us to want to define Influencer Marketing and&#8230;<\/p>\n<div class=\"more-link-wrapper\"><a class=\"more-link\" href=\"http:\/\/geek-whisperers.com\/about-influencer-marketing\/\">Read All Show Notes<span class=\"screen-reader-text\">About Influencer Marketing<\/span><\/a><\/div>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"_links":{"self":[{"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/pages\/922"}],"collection":[{"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/comments?post=922"}],"version-history":[{"count":2,"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/pages\/922\/revisions"}],"predecessor-version":[{"id":926,"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/pages\/922\/revisions\/926"}],"wp:attachment":[{"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/media?parent=922"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}