{"id":1131,"date":"2015-08-13T12:15:48","date_gmt":"2015-08-13T16:15:48","guid":{"rendered":"http:\/\/geek-whisperers.com\/?p=1131"},"modified":"2015-09-09T12:48:48","modified_gmt":"2015-09-09T16:48:48","slug":"we-need-to-speak-differently-technical-marketing-with-tyler-hannan","status":"publish","type":"post","link":"http:\/\/geek-whisperers.com\/2015\/08\/we-need-to-speak-differently-technical-marketing-with-tyler-hannan\/","title":{"rendered":"We Need to Speak Differently &#8211; Technical Marketing with Tyler Hannan Ep 94"},"content":{"rendered":"<p><a href=\"http:\/\/geek-whisperers.com\/wp-content\/uploads\/2015\/08\/tylerhannan.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright  wp-image-1133\" src=\"http:\/\/geek-whisperers.com\/wp-content\/uploads\/2015\/08\/tylerhannan.png\" alt=\"tylerhannan\" width=\"372\" height=\"360\" srcset=\"http:\/\/geek-whisperers.com\/wp-content\/uploads\/2015\/08\/tylerhannan.png 500w, http:\/\/geek-whisperers.com\/wp-content\/uploads\/2015\/08\/tylerhannan-300x290.png 300w\" sizes=\"(max-width: 372px) 100vw, 372px\" \/><\/a>Tyler Hannan, Director of Technical Marketing at Basho, digests what in the world a Technical Marketing Engineer (TME) does. His journey\u00a0goes from database administration to technical orator and he has a great view of the many parts of the Enterprise IT world.<\/p>\n<p>I \u00a0(Matt) have the pleasure of working with Tyler\u00a0and put our\u00a0heads together to walk through the marketing side of technology storytelling.<\/p>\n<p>In this episode, we cover:<\/p>\n<ul>\n<li>Engineers\u00a0who like to speak for a living<\/li>\n<li>Marketers who have a passion for technology<\/li>\n<li>Org charts, org charts, org charts<\/li>\n<li>The difference between Technical Marketing and Product Marketing<\/li>\n<li>Delivering the new normal of content:\u00a0more technical,\u00a0more interesting<\/li>\n<li>Developer Advocates, Technical Evangelists and Solution Architects<\/li>\n<li>The internal enablement work and external communications<\/li>\n<li>Are you a Marketer who is technical or an Engineer who likes marketing? Is there only one path?<\/li>\n<li>Staying happy marketing and happy staying technical<\/li>\n<li>The organizational recognition of valuing both skills<\/li>\n<li>How TME roles <a href=\"https:\/\/en.wikipedia.org\/wiki\/Conway%27s_law\" target=\"_blank\">let Conway&#8217;s Law<\/a> play nicely inside the company<\/li>\n<li>Is this planned or accidental career paths?<\/li>\n<li>Consumption of content as metric vs gut-based marketing?<\/li>\n<li>What skills makes for a good TME?<\/li>\n<li>What&#8217;s the career path for a Technical Marketer? Where do organizations go from here?<\/li>\n<\/ul>\n<p>A little non sequitur, this is my favorite talk by Tyler:<\/p>\n<p><iframe loading=\"lazy\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/MboWxOKP4-Y?start=20&#038;feature=oembed\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>What&#8217;s important to glean from this conversation is a recognition that staying technical is not only a valid option for those interested in marketing, but it&#8217;s a necessary step for Enterprise IT companies from small startup to massive enterprise.<\/p>\n<p>Keep an eye out for the TME roles and share your story with us <a href=\"http:\/\/twitter.com\/geek_whisperers\" target=\"_blank\">@Geek_Whisperers<\/a>.<\/p>\n<div class=\"powerpress_player\" id=\"powerpress_player_4083\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-1131-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2015\/08\/Geek-Whisperers-Ep-94-Tyler-Hannan.mp3?_=1\" \/><a href=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2015\/08\/Geek-Whisperers-Ep-94-Tyler-Hannan.mp3\">http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2015\/08\/Geek-Whisperers-Ep-94-Tyler-Hannan.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_links_mp3\">Podcast: <a href=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2015\/08\/Geek-Whisperers-Ep-94-Tyler-Hannan.mp3\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Play in new window\" onclick=\"return powerpress_pinw('http:\/\/geek-whisperers.com\/?powerpress_pinw=1131-podcast');\" rel=\"nofollow\">Play in new window<\/a> | <a href=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2015\/08\/Geek-Whisperers-Ep-94-Tyler-Hannan.mp3\" class=\"powerpress_link_d\" title=\"Download\" rel=\"nofollow\" download=\"Geek-Whisperers-Ep-94-Tyler-Hannan.mp3\">Download<\/a><\/p><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"http:\/\/geek-whisperers.com\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Tyler Hannan, Director of Technical Marketing at Basho, digests what in the world a Technical Marketing Engineer (TME) does. His journey\u00a0goes from database administration to technical orator and he has a great view of the many parts of the Enterprise IT world. I \u00a0(Matt) have the pleasure of working with&#8230;<\/p>\n<div class=\"more-link-wrapper\"><a class=\"more-link\" href=\"http:\/\/geek-whisperers.com\/2015\/08\/we-need-to-speak-differently-technical-marketing-with-tyler-hannan\/\">Read All Show Notes<span class=\"screen-reader-text\">We Need to Speak Differently &#8211; Technical Marketing with Tyler Hannan Ep 94<\/span><\/a><\/div>\n<div class=\"powerpress_player\" id=\"powerpress_player_4084\"><audio class=\"wp-audio-shortcode\" id=\"audio-1131-2\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2015\/08\/Geek-Whisperers-Ep-94-Tyler-Hannan.mp3?_=2\" \/><a href=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2015\/08\/Geek-Whisperers-Ep-94-Tyler-Hannan.mp3\">http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2015\/08\/Geek-Whisperers-Ep-94-Tyler-Hannan.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_links_mp3\">Podcast: <a href=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2015\/08\/Geek-Whisperers-Ep-94-Tyler-Hannan.mp3\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Play in new window\" onclick=\"return powerpress_pinw('http:\/\/geek-whisperers.com\/?powerpress_pinw=1131-podcast');\" rel=\"nofollow\">Play in new window<\/a> | <a href=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2015\/08\/Geek-Whisperers-Ep-94-Tyler-Hannan.mp3\" class=\"powerpress_link_d\" title=\"Download\" rel=\"nofollow\" download=\"Geek-Whisperers-Ep-94-Tyler-Hannan.mp3\">Download<\/a><\/p><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"http:\/\/geek-whisperers.com\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p>","protected":false},"author":1,"featured_media":1132,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"_links":{"self":[{"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/posts\/1131"}],"collection":[{"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/comments?post=1131"}],"version-history":[{"count":6,"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/posts\/1131\/revisions"}],"predecessor-version":[{"id":1163,"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/posts\/1131\/revisions\/1163"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/media\/1132"}],"wp:attachment":[{"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/media?parent=1131"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/categories?post=1131"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/tags?post=1131"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}