{"id":1431,"date":"2016-08-11T09:33:06","date_gmt":"2016-08-11T13:33:06","guid":{"rendered":"http:\/\/geek-whisperers.com\/?p=1431"},"modified":"2016-08-26T03:16:42","modified_gmt":"2016-08-26T07:16:42","slug":"prescribed-tweets-and-the-chamber-of-employee-engagement-episode-118","status":"publish","type":"post","link":"http:\/\/geek-whisperers.com\/2016\/08\/prescribed-tweets-and-the-chamber-of-employee-engagement-episode-118\/","title":{"rendered":"Prescribed Tweets and the Chamber of Employee Engagement &#8211; Episode 117"},"content":{"rendered":"<p>In a throwback episode to our social media origins, your Geek Whisperers take on one of our origin stories: the prescribed tweet.<\/p>\n<blockquote><p>Prescribed tweets are a method of sharing prewritten\u00a0content that a colleague (most often marketing) requests\u00a0you send\u00a0(most often\u00a0verbatim).<\/p><\/blockquote>\n<p><a href=\"http:\/\/geek-whisperers.com\/wp-content\/uploads\/2016\/08\/tweet-phelpsface.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-large wp-image-1439\" src=\"http:\/\/geek-whisperers.com\/wp-content\/uploads\/2016\/08\/tweet-phelpsface-1024x689.png\" alt=\"tweet-phelpsface\" width=\"711\" height=\"478\" srcset=\"http:\/\/geek-whisperers.com\/wp-content\/uploads\/2016\/08\/tweet-phelpsface-1024x689.png 1024w, http:\/\/geek-whisperers.com\/wp-content\/uploads\/2016\/08\/tweet-phelpsface-300x202.png 300w, http:\/\/geek-whisperers.com\/wp-content\/uploads\/2016\/08\/tweet-phelpsface-768x517.png 768w, http:\/\/geek-whisperers.com\/wp-content\/uploads\/2016\/08\/tweet-phelpsface-520x350.png 520w, http:\/\/geek-whisperers.com\/wp-content\/uploads\/2016\/08\/tweet-phelpsface.png 1206w\" sizes=\"(max-width: 711px) 100vw, 711px\" \/><\/a><\/p>\n<div class=\"powerpress_player\" id=\"powerpress_player_7842\"><audio class=\"wp-audio-shortcode\" id=\"audio-1431-2\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2016\/08\/117_tweet-wars_w-outtake.mp3?_=2\" \/><a href=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2016\/08\/117_tweet-wars_w-outtake.mp3\">http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2016\/08\/117_tweet-wars_w-outtake.mp3<\/a><\/audio><\/div>\n<p>Cons:<\/p>\n<ul>\n<li>Duplicate tweets on the same hashtag looks inauthentic<\/li>\n<li>Harms your own brand if you use it<\/li>\n<li>Minimal effort to add your own edits to it<\/li>\n<li>You have to offer your own reaction or you harm it<\/li>\n<li>Maximizing\u00a0number of tweets is wasteful<\/li>\n<\/ul>\n<p>Pros:<\/p>\n<ul>\n<li>Prescription is bad, reframe it as suggested tweets<\/li>\n<li>Help those less native to the social media platform<\/li>\n<li>Help those without the time to consume it all (see <a href=\"https:\/\/www.amazon.com\/Dont-Make-Me-Think-Usability\/dp\/0321344758\">Don&#8217;t Make Me Think<\/a>)<\/li>\n<li>Great method of internal notification<\/li>\n<\/ul>\n<p>Recommendations:<\/p>\n<ul>\n<li>Share links internally like you\u00a0share\u00a0externally<\/li>\n<li>Help people know how to share it through frameworks, not prescription<\/li>\n<li>Keep the formatting simple when you share<\/li>\n<li>Prevent copy\/paste-able tweets to avoid bad behavior<\/li>\n<li>TL;DR &#8211; give people training wheels to improve<\/li>\n<li>Consistent sharing is incredibly effective &#8211; get people hooked<\/li>\n<\/ul>\n<p>If you&#8217;re thinking about social influence, revisit these two episodes of the past:<\/p>\n<ul>\n<li><a href=\"http:\/\/geek-whisperers.com\/2013\/04\/podcast-7-corporate-social-media-you-would-not-survive-without-humans\/\">Podcast 7: Corporate Social Media &#8211; You Would Not Survive without Humans<\/a><\/li>\n<li><a href=\"http:\/\/geek-whisperers.com\/2013\/04\/podcast-8-twitter-you-have-to-be-willing-to-give-more-than-get-back\/\">Podcast 8 &#8211; Twitter: You Have To Be Willing To Give More Than Get Back<\/a><\/li>\n<\/ul>\n<p>And if you&#8217;re looking for a template, I shared a model used in my past life here:\u00a0<a href=\"http:\/\/geek-whisperers.com\/2013\/04\/podcast-2-addendum-social-media-activation-kits\/\">Podcast 2 Addendum: Social Media Activation Kits<\/a>.<\/p>\n<p><em>May your internets remain\u00a0authentic and your ideas become viral.<\/em><\/p>\n<div class=\"powerpress_player\" id=\"powerpress_player_7841\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-1431-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2016\/08\/117_tweet-wars_w-outtake.mp3?_=1\" \/><a href=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2016\/08\/117_tweet-wars_w-outtake.mp3\">http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2016\/08\/117_tweet-wars_w-outtake.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_links_mp3\">Podcast: <a href=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2016\/08\/117_tweet-wars_w-outtake.mp3\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Play in new window\" onclick=\"return powerpress_pinw('http:\/\/geek-whisperers.com\/?powerpress_pinw=1431-podcast');\" rel=\"nofollow\">Play in new window<\/a> | <a href=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2016\/08\/117_tweet-wars_w-outtake.mp3\" class=\"powerpress_link_d\" title=\"Download\" rel=\"nofollow\" download=\"117_tweet-wars_w-outtake.mp3\">Download<\/a><\/p><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"http:\/\/geek-whisperers.com\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>In a throwback episode to our social media origins, your Geek Whisperers take on one of our origin stories: the prescribed tweet. Prescribed tweets are a method of sharing prewritten\u00a0content that a colleague (most often marketing) requests\u00a0you send\u00a0(most often\u00a0verbatim). Cons: Duplicate tweets on the same hashtag looks inauthentic Harms your&#8230;<\/p>\n<div class=\"more-link-wrapper\"><a class=\"more-link\" href=\"http:\/\/geek-whisperers.com\/2016\/08\/prescribed-tweets-and-the-chamber-of-employee-engagement-episode-118\/\">Read All Show Notes<span class=\"screen-reader-text\">Prescribed Tweets and the Chamber of Employee Engagement &#8211; Episode 117<\/span><\/a><\/div>\n<div class=\"powerpress_player\" id=\"powerpress_player_7843\"><audio class=\"wp-audio-shortcode\" id=\"audio-1431-3\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2016\/08\/117_tweet-wars_w-outtake.mp3?_=3\" \/><a href=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2016\/08\/117_tweet-wars_w-outtake.mp3\">http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2016\/08\/117_tweet-wars_w-outtake.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_links_mp3\">Podcast: <a href=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2016\/08\/117_tweet-wars_w-outtake.mp3\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Play in new window\" onclick=\"return powerpress_pinw('http:\/\/geek-whisperers.com\/?powerpress_pinw=1431-podcast');\" rel=\"nofollow\">Play in new window<\/a> | <a href=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2016\/08\/117_tweet-wars_w-outtake.mp3\" class=\"powerpress_link_d\" title=\"Download\" rel=\"nofollow\" download=\"117_tweet-wars_w-outtake.mp3\">Download<\/a><\/p><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"http:\/\/geek-whisperers.com\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p>","protected":false},"author":3,"featured_media":1434,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"_links":{"self":[{"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/posts\/1431"}],"collection":[{"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/comments?post=1431"}],"version-history":[{"count":7,"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/posts\/1431\/revisions"}],"predecessor-version":[{"id":1450,"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/posts\/1431\/revisions\/1450"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/media\/1434"}],"wp:attachment":[{"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/media?parent=1431"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/categories?post=1431"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/tags?post=1431"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}