{"id":155,"date":"2013-04-21T17:16:29","date_gmt":"2013-04-21T17:16:29","guid":{"rendered":"http:\/\/geek-whisperers.com\/?p=155"},"modified":"2013-04-21T17:16:29","modified_gmt":"2013-04-21T17:16:29","slug":"podcast-2-addendum-social-media-activation-kits","status":"publish","type":"post","link":"http:\/\/geek-whisperers.com\/2013\/04\/podcast-2-addendum-social-media-activation-kits\/","title":{"rendered":"Podcast 2 Addendum: Social Media Activation Kits"},"content":{"rendered":"

I mentioned way back in Podcast 2<\/a> about the Social Media\u00a0Activation\u00a0Kits (SMAKs) used to coordinate social launches at EMC. I’ve since had time to clean up some of what we use to share with you, dear audience.<\/p>\n

As my fellow Geek Whisperers do in their communities with VMware<\/a> and Cisco<\/a>, I post on a Jive-based platform at the EMC Community Network<\/a>. To make this process as easy as possible, I copy and paste the HTML directly into a document, then start editing.\u00a0You can copy the HTML from here<\/a>.<\/p>\n

Here are a couple examples of how it looks in practice from our Flash launch:<\/p>\n

\"Social<\/a>
A straight forward header with links.<\/figcaption><\/figure>\n

 <\/p>\n

\"Social<\/a>
Tweets setup and designed for different regions before launch<\/figcaption><\/figure>\n

\u00a0<\/a><\/p>\n

Without further adieu, here is the template I use:<\/p>\n

<!– Begin SMAK –!><\/p>\n

The following document outlines the social media plan related to [INSERT PROJECT \/ EVENT NAME].\u00a0 Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer in enim erat. Nunc volutpat scelerisque neque, eget tincidunt odio cursus sit amet. Aenean consectetur mollis auctor. Donec sodales, nulla nec facilisis hendrerit, ligula risus rhoncus orci, eu ultricies orci diam non purus. Aliquam convallis, est eget cursus placerat, nunc nunc convallis velit, sit amet convallis elit justo vitae quam. Sed lacus lorem, feugiat sit amet malesuada fermentum, tincidunt a nibh. Fusce semper, lectus ac dignissim pulvinar, quam lacus egestas lectus, vitae laoreet massa metus vitae dolo.<\/p>\n

You can help support this project in X ways:<\/p>\n

 <\/p>\n\n\n\n
1 TBD<\/p>\n

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2 TBD<\/p>\n

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3 TBD<\/p>\n

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 <\/p>\n

Initiative Overview<\/h2>\n

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer in enim erat. Nunc volutpat scelerisque neque, eget tincidunt odio cursus sit amet. Aenean consectetur mollis auctor. Donec sodales, nulla nec facilisis hendrerit, ligula risus rhoncus orci, eu ultricies orci diam non purus. Aliquam convallis, est eget cursus placerat, nunc nunc convallis velit, sit amet convallis elit justo vitae quam. Sed lacus lorem, feugiat sit amet malesuada fermentum, tincidunt a nibh. Fusce semper, lectus ac dignissim pulvinar, quam lacus egestas lectus, vitae laoreet massa metus vitae dolo<\/p>\n

 <\/p>\n

________________________________________________________________________________________<\/p>\n

Social Plan<\/h2>\n

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer in enim erat. Nunc volutpat scelerisque neque, eget tincidunt odio cursus sit amet. Aenean consectetur mollis auctor. Donec sodales, nulla nec facilisis hendrerit, ligula risus rhoncus orci, eu ultricies orci diam non purus. Aliquam convallis, est eget cursus placerat, nunc nunc convallis velit, sit amet convallis elit justo vitae quam. Sed lacus lorem, feugiat sit amet malesuada fermentum, tincidunt a nibh. Fusce semper, lectus ac dignissim pulvinar, quam lacus egestas lectus, vitae laoreet massa metus vitae dolo.<\/p>\n

 <\/p>\n

________________________________________________________________________________________<\/p>\n

Timeline<\/h2>\n

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 <\/p>\n

 <\/p>\n\n\n\n\n\n\n
XX\/XX<\/strong><\/p>\n

 <\/p>\n

PHASE<\/strong><\/td>\n

\n
    \n
  • Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer in enim erat.<\/li>\n
  • Nunc volutpat scelerisque neque, eget tincidunt odio cursus sit amet.<\/li>\n
  • Aenean consectetur mollis auctor.<\/li>\n
  • Donec sodales, nulla nec facilisis hendrerit, ligula risus rhoncus orci, eu ultricies orci diam non purus.<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n
XX\/XX<\/strong><\/p>\n

 <\/p>\n

PHASE<\/strong><\/td>\n

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    \n
  • orem ipsum dolor sit amet, consectetur adipiscing elit. Integer in enim erat.<\/li>\n
  • Nunc volutpat scelerisque neque, eget tincidunt odio cursus sit amet.<\/li>\n
  • Aenean consectetur mollis auctor.<\/li>\n
  • Donec sodales, nulla nec facilisis hendrerit, ligula risus rhoncus orci, eu ultricies orci diam non purus.<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n
XX\/XX<\/strong><\/p>\n

 <\/p>\n

PHASE<\/strong><\/td>\n

\n
    \n
  • orem ipsum dolor sit amet, consectetur adipiscing elit. Integer in enim erat.<\/li>\n
  • Nunc volutpat scelerisque neque, eget tincidunt odio cursus sit amet.<\/li>\n
  • Aenean consectetur mollis auctor.<\/li>\n
  • Donec sodales, nulla nec facilisis hendrerit, ligula risus rhoncus orci, eu ultricies orci diam non purus.<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n
XX\/XX<\/strong><\/p>\n

 <\/p>\n

PHASE<\/strong><\/td>\n

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