{"id":1617,"date":"2017-08-14T13:40:11","date_gmt":"2017-08-14T17:40:11","guid":{"rendered":"http:\/\/geek-whisperers.com\/?p=1617"},"modified":"2017-08-14T13:40:11","modified_gmt":"2017-08-14T17:40:11","slug":"talking-field-ctos-and-sabbaticals-with-nick-howell-episode-135","status":"publish","type":"post","link":"http:\/\/geek-whisperers.com\/2017\/08\/talking-field-ctos-and-sabbaticals-with-nick-howell-episode-135\/","title":{"rendered":"Talking Field CTOs and Sabbaticals with Nick Howell &#8211; Episode 135"},"content":{"rendered":"<p>Is the Field CTO the evolved final form of the Evangelist? And just how does an off-the-grid sabbatical change your perspective? We ask these questions and more as we talk with Nick Howell, who reflects back on his previous adventures as a technical marketing engineer and new journeys as a podcaster, blogger, and voice over performer.<\/p>\n<p>Some of what we talked about:<\/p>\n<ul>\n<li>The Tech Marketing Engineers have a tech knob and a marketing knob\n<ul>\n<li>You tend to turn the marketing knob up and get less hands on<\/li>\n<\/ul>\n<\/li>\n<li>Evangelist vs Technical marketing engineer<\/li>\n<li>John said Guy Kawasaki was the first Technology Evangelist \u2014 this is not true, although the term was coined at Apple.\n<ul>\n<li><a href=\"https:\/\/en.wikipedia.org\/wiki\/Technology_evangelist\">https:\/\/en.wikipedia.org\/wiki\/Technology_evangelist<\/a><\/li>\n<\/ul>\n<\/li>\n<li>Reprise: <a href=\"http:\/\/geek-whisperers.com\/2016\/06\/when-not-to-be-an-evangelist-with-vaughn-stewart-episode-113\/\">When Not to be an Evangelist with Vaughn Stewart &#8211; Episode 113<\/a><\/li>\n<li>Social media outreach as formal role vs something you do on the side<\/li>\n<li>The old days &#8211; the rise of the blogger corps<\/li>\n<li>Org charts &#8211; Marketing vs Sales\n<ul>\n<li>You\u2019re sales if you have a quota<\/li>\n<li>You\u2019re marketing if you don\u2019t have a quota<\/li>\n<\/ul>\n<\/li>\n<li>Instead of a title of evangelist, we invented the Field CTO.<\/li>\n<li>The Field CTO is a tech blogger that can bring executive cred to the meeting\n<ul>\n<li>On the road, closing deals, spreading the visionDifferences between: internally facing CTO vs externally facing CTO vs CTO inside the sales force<\/li>\n<\/ul>\n<\/li>\n<li>Buying centers: Technical decision maker vs business decision maker<\/li>\n<li>Spread of a function across the org as it become more mature:\n<ul>\n<li>webmaster was a job, now lots of team do web things<\/li>\n<li>social media<\/li>\n<li>\u201cdevops engineering team\u201d will eventually become everybody\u2019s job<\/li>\n<li>Evangelism and social\/online\/community presence now permeates across the org &#8211; and in the field it can be called Field CTO<\/li>\n<\/ul>\n<\/li>\n<li>Reprise: <a href=\"http:\/\/geek-whisperers.com\/2015\/06\/the-cto-in-the-field-with-michael-letschin-ep-89\/\">The CTO in the field with Mike Letchin &#8211; Episode 89<\/a><\/li>\n<li>Do you have to be social\/blogging to be a good TME?<\/li>\n<li>Reprise: <a href=\"http:\/\/geek-whisperers.com\/2015\/08\/we-need-to-speak-differently-technical-marketing-with-tyler-hannan\/\">We Need to Speak Differently &#8211; Technical Marketing with Tyler Hannon &#8211; Episode 94<\/a><\/li>\n<li>Differences between earlier tech communities and more recent tech communities<\/li>\n<li>Open source &#8211; utilizing new platforms<\/li>\n<li>Multiple platforms and the rise of Slack<\/li>\n<li>Nick: Twitter is too flooded with corporate crap<\/li>\n<li>Matt: Twitter is still the social fabric that connects us<\/li>\n<li>Nick\u2019s new direction: voiceover work and the Orbital Jigsaw podcast network<\/li>\n<li>Taking a sabbatical<\/li>\n<li>Reprise: <a href=\"http:\/\/geek-whisperers.com\/2017\/06\/staying-technical-and-customer-facing-with-leah-schoeb-episode-133\/\">Staying Technical and Customer Facing with Leah School &#8211; Episode 133<\/a><\/li>\n<li>Nick\u2019s sabbatical post had a huge response<\/li>\n<li>We all have to be on alert &#8211; can we relax and take a break<\/li>\n<li>Nick\u2019s tips if you suddenly don\u2019t have a job:\n<ul>\n<li>Take some time off &#8211; a few months at least (if you can afford it)<\/li>\n<li>Give yourself permission that it\u2019s ok<\/li>\n<li>Take breaks a couple of times a year (if you can afford it)<\/li>\n<\/ul>\n<\/li>\n<li>Amy\u2019s maternity leave tip: make sure there\u2019s something you put down that you don\u2019t pick up again<\/li>\n<li>Matt: take time off. Your job is not that important. Matt recommends tacos in another country.<\/li>\n<li>Company holiday shut downs are really nice<\/li>\n<li>What would you never do again? Never go against your gut<\/li>\n<li><a href=\"http:\/\/Datacenterdude.com\">Datacenterdude.com<\/a><\/li>\n<li><a href=\"http:\/\/OrbitalJigsaw.com\">OrbitalJigsaw.com<\/a><\/li>\n<li>Twitter: <a href=\"http:\/\/twitter.com\/datacenterdude\">@datacenterdude<\/a><\/li>\n<\/ul>\n<div class=\"powerpress_player\" id=\"powerpress_player_1500\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-1617-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2017\/08\/Geek_Whisperers_Nick_Howell_136.mp3?_=1\" \/><a href=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2017\/08\/Geek_Whisperers_Nick_Howell_136.mp3\">http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2017\/08\/Geek_Whisperers_Nick_Howell_136.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_links_mp3\">Podcast: <a href=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2017\/08\/Geek_Whisperers_Nick_Howell_136.mp3\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Play in new window\" onclick=\"return powerpress_pinw('http:\/\/geek-whisperers.com\/?powerpress_pinw=1617-podcast');\" rel=\"nofollow\">Play in new window<\/a> | <a href=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2017\/08\/Geek_Whisperers_Nick_Howell_136.mp3\" class=\"powerpress_link_d\" title=\"Download\" rel=\"nofollow\" download=\"Geek_Whisperers_Nick_Howell_136.mp3\">Download<\/a><\/p><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"http:\/\/geek-whisperers.com\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Is the Field CTO the evolved final form of the Evangelist? And just how does an off-the-grid sabbatical change your perspective? We ask these questions and more as we talk with Nick Howell, who reflects back on his previous adventures as a technical marketing engineer and new journeys as a&#8230;<\/p>\n<div class=\"more-link-wrapper\"><a class=\"more-link\" href=\"http:\/\/geek-whisperers.com\/2017\/08\/talking-field-ctos-and-sabbaticals-with-nick-howell-episode-135\/\">Read All Show Notes<span class=\"screen-reader-text\">Talking Field CTOs and Sabbaticals with Nick Howell &#8211; Episode 135<\/span><\/a><\/div>\n<div class=\"powerpress_player\" id=\"powerpress_player_1501\"><audio class=\"wp-audio-shortcode\" id=\"audio-1617-2\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2017\/08\/Geek_Whisperers_Nick_Howell_136.mp3?_=2\" \/><a href=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2017\/08\/Geek_Whisperers_Nick_Howell_136.mp3\">http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2017\/08\/Geek_Whisperers_Nick_Howell_136.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_links_mp3\">Podcast: <a href=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2017\/08\/Geek_Whisperers_Nick_Howell_136.mp3\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Play in new window\" onclick=\"return powerpress_pinw('http:\/\/geek-whisperers.com\/?powerpress_pinw=1617-podcast');\" rel=\"nofollow\">Play in new window<\/a> | <a href=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2017\/08\/Geek_Whisperers_Nick_Howell_136.mp3\" class=\"powerpress_link_d\" title=\"Download\" rel=\"nofollow\" download=\"Geek_Whisperers_Nick_Howell_136.mp3\">Download<\/a><\/p><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"http:\/\/geek-whisperers.com\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p>","protected":false},"author":3,"featured_media":1620,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"_links":{"self":[{"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/posts\/1617"}],"collection":[{"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/comments?post=1617"}],"version-history":[{"count":2,"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/posts\/1617\/revisions"}],"predecessor-version":[{"id":1623,"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/posts\/1617\/revisions\/1623"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/media\/1620"}],"wp:attachment":[{"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/media?parent=1617"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/categories?post=1617"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/tags?post=1617"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}