{"id":210,"date":"2013-06-14T19:48:58","date_gmt":"2013-06-14T19:48:58","guid":{"rendered":"http:\/\/geek-whisperers.com\/?p=210"},"modified":"2013-06-14T19:54:39","modified_gmt":"2013-06-14T19:54:39","slug":"podcast-11-making-the-brand-advocacy-social-influencer-sausage","status":"publish","type":"post","link":"http:\/\/geek-whisperers.com\/2013\/06\/podcast-11-making-the-brand-advocacy-social-influencer-sausage\/","title":{"rendered":"Podcast 11 &#8211; Making the Brand Advocacy \/ Social Influencer Sausage"},"content":{"rendered":"<p>This week is a rare behind-the-scenes conversation of three big names in the brand advocacy \/ social influencer space: <a href=\"http:\/\/community.citrix.com\/display\/cdn\/Citrix+Technology+Professionals\">Citrix Technology Professional<\/a>, <a href=\"http:\/\/communities.vmware.com\/vexpert.jspa\">VMware vExpert<\/a> and <a href=\"http:\/\/community.emc.com\/community\/connect\/emc_elect\">EMC Elect<\/a>.<\/p>\n<p>Our guest, <a href=\"http:\/\/twitter.com\/pcrampton\">Perrine Crampton<\/a>, joins your regular Whisperers on a journey behind the scenes.<\/p>\n<p><strong>A Disclaimer:\u00a0<\/strong>This week the team is talking about their jobs. This perspective is from our own experience, but is certainly in relation to our employment and shows preference to those employers.<\/p>\n<p>Some of the topics we tackle are:<\/p>\n<ul>\n<li>Organic vs forced amplification<\/li>\n<li>Clear objectives for membership<\/li>\n<li>Where these programs fit into org charts<\/li>\n<\/ul>\n<figure id=\"attachment_216\" aria-describedby=\"caption-attachment-216\" style=\"width: 642px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/geek-whisperers.com\/wp-content\/uploads\/2013\/06\/quote_GLADWELL.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-216\" alt=\"This captures who we connect to our brands.\" src=\"http:\/\/geek-whisperers.com\/wp-content\/uploads\/2013\/06\/quote_GLADWELL-1024x640.jpg\" width=\"642\" height=\"401\" srcset=\"http:\/\/geek-whisperers.com\/wp-content\/uploads\/2013\/06\/quote_GLADWELL-1024x640.jpg 1024w, http:\/\/geek-whisperers.com\/wp-content\/uploads\/2013\/06\/quote_GLADWELL-300x187.jpg 300w, http:\/\/geek-whisperers.com\/wp-content\/uploads\/2013\/06\/quote_GLADWELL-210x131.jpg 210w, http:\/\/geek-whisperers.com\/wp-content\/uploads\/2013\/06\/quote_GLADWELL.jpg 1280w\" sizes=\"(max-width: 642px) 100vw, 642px\" \/><\/a><figcaption id=\"caption-attachment-216\" class=\"wp-caption-text\">This captures who we connect to our brands.<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>Here&#8217;s a little about each program:<\/p>\n<p>Citrix CTP<\/p>\n<ul>\n<li>High touch (under 50 members)<\/li>\n<li>No employees or customers, invite only<\/li>\n<li>Long-time users (20-30)<\/li>\n<\/ul>\n<p>VMware vExpert<\/p>\n<ul>\n<li>Higher scale (around 600 members)<\/li>\n<li>Includes customers, partners and internal<\/li>\n<li>Four key elements:\n<ol>\n<li>Award program<\/li>\n<li>Messaging army<\/li>\n<li>Enablement program<\/li>\n<li>Feedback mechanism<\/li>\n<\/ol>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>EMC Elect<\/p>\n<ul>\n<li>Medium touch program in its first year (75 members)<\/li>\n<li>Customer, Partner, internal<\/li>\n<li>Centered on launch and event amplification internally, reward and recognition externally<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>What&#8217;s the one conclusion we all agree upon?<\/p>\n<p><strong>It&#8217;s not the vendor influencing the Influencer, but the Influencer influencing the vendor to be better.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>WHISPER BACK:<\/p>\n<p>What are your thoughts on influencer programs as a practitioner or as a member?<\/p>\n<div class=\"powerpress_player\" id=\"powerpress_player_6053\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-210-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2013\/06\/Podcast-11-Brand-Advocacy-Social-Influencer-Sausage-Making.mp3?_=1\" \/><a href=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2013\/06\/Podcast-11-Brand-Advocacy-Social-Influencer-Sausage-Making.mp3\">http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2013\/06\/Podcast-11-Brand-Advocacy-Social-Influencer-Sausage-Making.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_links_mp3\">Podcast: <a href=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2013\/06\/Podcast-11-Brand-Advocacy-Social-Influencer-Sausage-Making.mp3\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Play in new window\" onclick=\"return powerpress_pinw('http:\/\/geek-whisperers.com\/?powerpress_pinw=210-podcast');\" rel=\"nofollow\">Play in new window<\/a> | <a href=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2013\/06\/Podcast-11-Brand-Advocacy-Social-Influencer-Sausage-Making.mp3\" class=\"powerpress_link_d\" title=\"Download\" rel=\"nofollow\" download=\"Podcast-11-Brand-Advocacy-Social-Influencer-Sausage-Making.mp3\">Download<\/a><\/p><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"http:\/\/geek-whisperers.com\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>This week is a rare behind-the-scenes conversation of three big names in the brand advocacy \/ social influencer space: Citrix Technology Professional, VMware vExpert and EMC Elect. Our guest, Perrine Crampton, joins your regular Whisperers on a journey behind the scenes. A Disclaimer:\u00a0This week the team is talking about their&#8230;<\/p>\n<div class=\"more-link-wrapper\"><a class=\"more-link\" href=\"http:\/\/geek-whisperers.com\/2013\/06\/podcast-11-making-the-brand-advocacy-social-influencer-sausage\/\">Read All Show Notes<span class=\"screen-reader-text\">Podcast 11 &#8211; Making the Brand Advocacy \/ Social Influencer Sausage<\/span><\/a><\/div>\n<div class=\"powerpress_player\" id=\"powerpress_player_6054\"><audio class=\"wp-audio-shortcode\" id=\"audio-210-2\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2013\/06\/Podcast-11-Brand-Advocacy-Social-Influencer-Sausage-Making.mp3?_=2\" \/><a href=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2013\/06\/Podcast-11-Brand-Advocacy-Social-Influencer-Sausage-Making.mp3\">http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2013\/06\/Podcast-11-Brand-Advocacy-Social-Influencer-Sausage-Making.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_links_mp3\">Podcast: <a href=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2013\/06\/Podcast-11-Brand-Advocacy-Social-Influencer-Sausage-Making.mp3\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Play in new window\" onclick=\"return powerpress_pinw('http:\/\/geek-whisperers.com\/?powerpress_pinw=210-podcast');\" rel=\"nofollow\">Play in new window<\/a> | <a href=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2013\/06\/Podcast-11-Brand-Advocacy-Social-Influencer-Sausage-Making.mp3\" class=\"powerpress_link_d\" title=\"Download\" rel=\"nofollow\" download=\"Podcast-11-Brand-Advocacy-Social-Influencer-Sausage-Making.mp3\">Download<\/a><\/p><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"http:\/\/geek-whisperers.com\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p>","protected":false},"author":1,"featured_media":216,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"_links":{"self":[{"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/posts\/210"}],"collection":[{"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/comments?post=210"}],"version-history":[{"count":6,"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/posts\/210\/revisions"}],"predecessor-version":[{"id":218,"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/posts\/210\/revisions\/218"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/media\/216"}],"wp:attachment":[{"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/media?parent=210"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/categories?post=210"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/tags?post=210"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}