{"id":283,"date":"2013-08-15T04:12:34","date_gmt":"2013-08-15T04:12:34","guid":{"rendered":"http:\/\/geek-whisperers.com\/?p=283"},"modified":"2013-08-15T19:10:16","modified_gmt":"2013-08-15T19:10:16","slug":"podcast-17-flying-forward-into-vmwares-social-media-strategy","status":"publish","type":"post","link":"http:\/\/geek-whisperers.com\/2013\/08\/podcast-17-flying-forward-into-vmwares-social-media-strategy\/","title":{"rendered":"Podcast 17 &#8211; Flying Forward into VMware&#8217;s Social Media Support Strategy"},"content":{"rendered":"<p>Your Whispering regulars dig further into how companies run social in this episode. We&#8217;re joined by <strong>guest<\/strong>\u00a0<a href=\"http:\/\/blogs.vmware.com\/kb\/author\/rick_blythe\"><strong>Rick Blythe<\/strong><\/a>,\u00a0Lead Social Media Program Manager for VMware\u00a0Global Support Services,\u00a0\u00a0to hear more about the why and how of his day-to-day. As he says himself early into the recording:<\/p>\n<blockquote><p>&#8220;What&#8217;s interesting about my job is who I report to&#8221;<\/p><\/blockquote>\n<p>We dig into:<\/p>\n<ul>\n<li>Where social and social support sits in the organizational chart<\/li>\n<li>Knowledge Base as social media asset<\/li>\n<li>Account deejaying (<a href=\"http:\/\/twitter.com\/vmwarecares\">@VMwareCares<\/a>, <a href=\"http:\/\/twitter.com\/vmwarekb\">@VMwareKB<\/a>) and multi-channel strategy (<a href=\"http:\/\/blogs.vmware.com\/kb\">Support Insider Blog<\/a>, <a href=\"https:\/\/www.facebook.com\/vmwkb\">Facebook Page<\/a>)<\/li>\n<li>A little bit of web\/dev skill goes a long way<\/li>\n<\/ul>\n<p>Some other examples in the social world we talked about:<\/p>\n<ul>\n<li>Zappos \u00a0&#8211; <a href=\"http:\/\/www.greatplacetowork.com\/publications-and-events\/publications\/551-how-zappose-creates-happy-customers-and-employees\">How Zappos creates happy customers<\/a><\/li>\n<li>Delta &#8211; <a href=\"http:\/\/www.convinceandconvert.com\/social-image-of-the-week\/a-social-media-customer-service-win-from-deltaassist\/\">A Social Media Win for @DeltaAssist<\/a><\/li>\n<li>Comcast &#8211; <a href=\"http:\/\/www.businessweek.com\/managing\/content\/jan2009\/ca20090113_373506.htm\">Comcast&#8217;s Twitter Man<\/a><\/li>\n<\/ul>\n<p>Tools we talked about:<\/p>\n<ul>\n<li><a href=\"http:\/\/www.salesforcemarketingcloud.com\/\">Radian6<\/a><\/li>\n<li><a href=\"http:\/\/www.spredfast.com\/\">SpredFast<\/a><\/li>\n<li><a href=\"http:\/\/sproutsocial.com\/ \">SproutSocial<\/a><\/li>\n<\/ul>\n<p><a style=\"text-align: center;\" href=\"http:\/\/geek-whisperers.com\/wp-content\/uploads\/2013\/08\/Social-Media-Support.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-285\" alt=\"Social Media Support\" src=\"http:\/\/geek-whisperers.com\/wp-content\/uploads\/2013\/08\/Social-Media-Support.jpg\" width=\"271\" height=\"271\" srcset=\"http:\/\/geek-whisperers.com\/wp-content\/uploads\/2013\/08\/Social-Media-Support.jpg 452w, http:\/\/geek-whisperers.com\/wp-content\/uploads\/2013\/08\/Social-Media-Support-150x150.jpg 150w, http:\/\/geek-whisperers.com\/wp-content\/uploads\/2013\/08\/Social-Media-Support-300x300.jpg 300w, http:\/\/geek-whisperers.com\/wp-content\/uploads\/2013\/08\/Social-Media-Support-210x210.jpg 210w, http:\/\/geek-whisperers.com\/wp-content\/uploads\/2013\/08\/Social-Media-Support-30x30.jpg 30w\" sizes=\"(max-width: 271px) 100vw, 271px\" \/><\/a><\/p>\n<div class=\"powerpress_player\" id=\"powerpress_player_4163\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-283-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2013\/08\/Geek-Whisperers-Ep-17-Flying-Forward.mp3?_=1\" \/><a href=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2013\/08\/Geek-Whisperers-Ep-17-Flying-Forward.mp3\">http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2013\/08\/Geek-Whisperers-Ep-17-Flying-Forward.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_links_mp3\">Podcast: <a href=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2013\/08\/Geek-Whisperers-Ep-17-Flying-Forward.mp3\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Play in new window\" onclick=\"return powerpress_pinw('http:\/\/geek-whisperers.com\/?powerpress_pinw=283-podcast');\" rel=\"nofollow\">Play in new window<\/a> | <a href=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2013\/08\/Geek-Whisperers-Ep-17-Flying-Forward.mp3\" class=\"powerpress_link_d\" title=\"Download\" rel=\"nofollow\" download=\"Geek-Whisperers-Ep-17-Flying-Forward.mp3\">Download<\/a><\/p><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"http:\/\/geek-whisperers.com\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Your Whispering regulars dig further into how companies run social in this episode. We&#8217;re joined by guest\u00a0Rick Blythe,\u00a0Lead Social Media Program Manager for VMware\u00a0Global Support Services,\u00a0\u00a0to hear more about the why and how of his day-to-day. As he says himself early into the recording: &#8220;What&#8217;s interesting about my job is&#8230;<\/p>\n<div class=\"more-link-wrapper\"><a class=\"more-link\" href=\"http:\/\/geek-whisperers.com\/2013\/08\/podcast-17-flying-forward-into-vmwares-social-media-strategy\/\">Read All Show Notes<span class=\"screen-reader-text\">Podcast 17 &#8211; Flying Forward into VMware&#8217;s Social Media Support Strategy<\/span><\/a><\/div>\n<div class=\"powerpress_player\" id=\"powerpress_player_4164\"><audio class=\"wp-audio-shortcode\" id=\"audio-283-2\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2013\/08\/Geek-Whisperers-Ep-17-Flying-Forward.mp3?_=2\" \/><a href=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2013\/08\/Geek-Whisperers-Ep-17-Flying-Forward.mp3\">http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2013\/08\/Geek-Whisperers-Ep-17-Flying-Forward.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_links_mp3\">Podcast: <a href=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2013\/08\/Geek-Whisperers-Ep-17-Flying-Forward.mp3\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Play in new window\" onclick=\"return powerpress_pinw('http:\/\/geek-whisperers.com\/?powerpress_pinw=283-podcast');\" rel=\"nofollow\">Play in new window<\/a> | <a href=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2013\/08\/Geek-Whisperers-Ep-17-Flying-Forward.mp3\" class=\"powerpress_link_d\" title=\"Download\" rel=\"nofollow\" download=\"Geek-Whisperers-Ep-17-Flying-Forward.mp3\">Download<\/a><\/p><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"http:\/\/geek-whisperers.com\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p>","protected":false},"author":1,"featured_media":285,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"_links":{"self":[{"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/posts\/283"}],"collection":[{"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/comments?post=283"}],"version-history":[{"count":8,"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/posts\/283\/revisions"}],"predecessor-version":[{"id":293,"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/posts\/283\/revisions\/293"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/media\/285"}],"wp:attachment":[{"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/media?parent=283"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/categories?post=283"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/tags?post=283"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}