{"id":374,"date":"2013-11-13T23:21:28","date_gmt":"2013-11-13T23:21:28","guid":{"rendered":"http:\/\/geek-whisperers.com\/?p=374"},"modified":"2013-12-11T05:02:15","modified_gmt":"2013-12-11T05:02:15","slug":"episode-27-the-balkanization-of-tech-conferences-and-the-long-tail-of-swag","status":"publish","type":"post","link":"http:\/\/geek-whisperers.com\/2013\/11\/episode-27-the-balkanization-of-tech-conferences-and-the-long-tail-of-swag\/","title":{"rendered":"Episode 27 &#8211; The Balkanization of Tech Conferences and the Long Tail of SWAG"},"content":{"rendered":"<p>Inspired by \u00a0<a href=\"http:\/\/blogs.cisco.com\/?p=129393\">Jimmy Ray Purser&#8217;s<\/a>\u00a0perspective on how vendors now seem to run the technology trade show circuit, your humble Geek Whisperers tackle the topic of neutrality at conferences and all that goes with it.<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/geek-whisperers.com\/wp-content\/uploads\/2013\/11\/balkanization.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-388\" alt=\"balkanization\" src=\"http:\/\/geek-whisperers.com\/wp-content\/uploads\/2013\/11\/balkanization.png\" width=\"564\" height=\"338\" srcset=\"http:\/\/geek-whisperers.com\/wp-content\/uploads\/2013\/11\/balkanization.png 940w, http:\/\/geek-whisperers.com\/wp-content\/uploads\/2013\/11\/balkanization-300x180.png 300w, http:\/\/geek-whisperers.com\/wp-content\/uploads\/2013\/11\/balkanization-210x126.png 210w\" sizes=\"(max-width: 564px) 100vw, 564px\" \/><\/a><\/p>\n<p>We were thrilled to be joined by incredibly intelligent Technologist and frequent event attendee\u00a0<a href=\"https:\/\/twitter.com\/Qthrul\">Jay Cuthrell<\/a>.<\/p>\n<p>We end the day with some questions <strong>we&#8217;d love you to answer:<\/strong><\/p>\n<ul>\n<li>What are you attending?<\/li>\n<li>What aren&#8217;t you attending?<\/li>\n<li>What is your favorite conference and why?<\/li>\n<\/ul>\n<p>And without further ado, here is the unedited conversation we had during the show.<\/p>\n<p>[11\/1\/13 3:10:20 PM] Amy Lewis: http:\/\/blogs.cisco.com\/?p=129393<br \/>\n[11\/1\/13 3:12:06 PM] John Troyer: Vendors<br \/>\nVARs<br \/>\nVarrow Madness, etc.<br \/>\nProjects<br \/>\nOpen Stack<br \/>\n\u201cMovements\u201d<br \/>\nDevOps<br \/>\nCloud<br \/>\nNeckbeards &#8211; communities of practice<br \/>\nUSEXNIX, LISA<br \/>\nIndustry Associations<br \/>\nSNW<br \/>\nCommunities<br \/>\nSpiceworks<br \/>\nMedia<br \/>\nStructure, Velocity<br \/>\nAnalysts<br \/>\nGartner, Constellation, \u2026 Investment Analysts<br \/>\nChautauqua<br \/>\nTruth in IT<br \/>\nGatherings of Love<br \/>\nXOXO<br \/>\nGood Second-Tier Conferences<br \/>\nIT Summit, Business partner thing<br \/>\nCrappy Second-Tier Commercial Conferences<br \/>\nSell you out<br \/>\n[11\/1\/13 3:12:35 PM] Jay Cuthrell: The Balkanization of Tech Conferences and the Long Tail of SWAG<br \/>\n[11\/1\/13 3:14:13 PM] Matthew Brender: You must have social at events, but do you have to have events to have social?<br \/>\n[11\/1\/13 3:15:50 PM] Jay Cuthrell: You can lead a techie to a bar but you cannot make them pay for drinks.<br \/>\n[11\/1\/13 3:26:33 PM] John Troyer: It turns out i have no idea where we&#8217;re going<br \/>\n[11\/1\/13 3:32:57 PM] Amy Lewis: Projected outcomes: peer learning\/training, sales (aka trade show), smart people\/thought leadership<br \/>\n[11\/1\/13 3:33:07 PM] Amy Lewis: Which events work?<br \/>\n[11\/1\/13 3:33:33 PM] Amy Lewis: TED talks vs Real Estate Sales<br \/>\n[11\/1\/13 3:39:04 PM] Jay Cuthrell: Cloud Connect (pay to play) vs. Cloud Camp (unconference)<br \/>\n[11\/1\/13 3:46:19 PM] Jay Cuthrell: http:\/\/www.quora.com\/What-is-the-best-way-to-make-the-most-out-of-the-2011-SXSW-Interactive-Marketing-and-Technology-conference\/answer\/Jay-Cuthrell<br \/>\n[11\/1\/13 3:54:24 PM] Jay Cuthrell: The Peanut Butter Manifesto (of corporate marketing)<br \/>\n[11\/1\/13 3:54:39 PM] Jay Cuthrell: (don&#8217;t spread yourself to thin&#8230;)<br \/>\n[11\/1\/13 3:56:50 PM] Jay Cuthrell: Gordon Gekko doesn&#8217;t go to WallStreetMegaVendorWorld 2014 &#8212; &#8220;Come on pal, tell me something I don&#8217;t know&#8221;<br \/>\n[11\/1\/13 3:59:17 PM] Matthew Brender: This message has been removed.<br \/>\n[11\/1\/13 3:59:51 PM] Matthew Brender: that thumb was freaking me out..<br \/>\n[11\/1\/13 4:03:03 PM] John Troyer: final thoughts &#8211; or was that it?<br \/>\n[11\/1\/13 4:03:31 PM] Jay Cuthrell: YES YES YES YES<br \/>\n[11\/1\/13 4:03:43 PM] Jay Cuthrell: self organizing \ud83d\ude42<br \/>\n[11\/1\/13 4:04:07 PM] Jay Cuthrell: we&#8217;re all autonomous peers flooding our neural networks with lulz<br \/>\n[11\/1\/13 4:16:26 PM] Jay Cuthrell: there&#8217;s an eager zero thick joke in here somewhere<\/p>\n<div class=\"powerpress_player\" id=\"powerpress_player_1721\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-374-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2013\/11\/Episode-27-Geek-Whisperers-Event-Balkanization.mp3?_=1\" \/><a href=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2013\/11\/Episode-27-Geek-Whisperers-Event-Balkanization.mp3\">http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2013\/11\/Episode-27-Geek-Whisperers-Event-Balkanization.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_links_mp3\">Podcast: <a href=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2013\/11\/Episode-27-Geek-Whisperers-Event-Balkanization.mp3\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Play in new window\" onclick=\"return powerpress_pinw('http:\/\/geek-whisperers.com\/?powerpress_pinw=374-podcast');\" rel=\"nofollow\">Play in new window<\/a> | <a href=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2013\/11\/Episode-27-Geek-Whisperers-Event-Balkanization.mp3\" class=\"powerpress_link_d\" title=\"Download\" rel=\"nofollow\" download=\"Episode-27-Geek-Whisperers-Event-Balkanization.mp3\">Download<\/a><\/p><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"http:\/\/geek-whisperers.com\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Inspired by \u00a0Jimmy Ray Purser&#8217;s\u00a0perspective on how vendors now seem to run the technology trade show circuit, your humble Geek Whisperers tackle the topic of neutrality at conferences and all that goes with it. We were thrilled to be joined by incredibly intelligent Technologist and frequent event attendee\u00a0Jay Cuthrell. We&#8230;<\/p>\n<div class=\"more-link-wrapper\"><a class=\"more-link\" href=\"http:\/\/geek-whisperers.com\/2013\/11\/episode-27-the-balkanization-of-tech-conferences-and-the-long-tail-of-swag\/\">Read All Show Notes<span class=\"screen-reader-text\">Episode 27 &#8211; The Balkanization of Tech Conferences and the Long Tail of SWAG<\/span><\/a><\/div>\n<div class=\"powerpress_player\" id=\"powerpress_player_1722\"><audio class=\"wp-audio-shortcode\" id=\"audio-374-2\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2013\/11\/Episode-27-Geek-Whisperers-Event-Balkanization.mp3?_=2\" \/><a href=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2013\/11\/Episode-27-Geek-Whisperers-Event-Balkanization.mp3\">http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2013\/11\/Episode-27-Geek-Whisperers-Event-Balkanization.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_links_mp3\">Podcast: <a href=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2013\/11\/Episode-27-Geek-Whisperers-Event-Balkanization.mp3\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Play in new window\" onclick=\"return powerpress_pinw('http:\/\/geek-whisperers.com\/?powerpress_pinw=374-podcast');\" rel=\"nofollow\">Play in new window<\/a> | <a href=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2013\/11\/Episode-27-Geek-Whisperers-Event-Balkanization.mp3\" class=\"powerpress_link_d\" title=\"Download\" rel=\"nofollow\" download=\"Episode-27-Geek-Whisperers-Event-Balkanization.mp3\">Download<\/a><\/p><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"http:\/\/geek-whisperers.com\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p>","protected":false},"author":1,"featured_media":389,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"_links":{"self":[{"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/posts\/374"}],"collection":[{"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/comments?post=374"}],"version-history":[{"count":2,"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/posts\/374\/revisions"}],"predecessor-version":[{"id":390,"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/posts\/374\/revisions\/390"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/media\/389"}],"wp:attachment":[{"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/media?parent=374"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/categories?post=374"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/tags?post=374"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}