{"id":403,"date":"2013-12-11T07:30:55","date_gmt":"2013-12-11T07:30:55","guid":{"rendered":"http:\/\/geek-whisperers.com\/?p=403"},"modified":"2013-12-11T05:01:46","modified_gmt":"2013-12-11T05:01:46","slug":"episode-29-the-demand-gen-clone-wars","status":"publish","type":"post","link":"http:\/\/geek-whisperers.com\/2013\/12\/episode-29-the-demand-gen-clone-wars\/","title":{"rendered":"Episode 29: The Demand Gen Clone Wars"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-404\" alt=\"Grand_army_formation\" src=\"http:\/\/geek-whisperers.com\/wp-content\/uploads\/2013\/12\/Grand_army_formation.jpg\" width=\"600\" height=\"256\" srcset=\"http:\/\/geek-whisperers.com\/wp-content\/uploads\/2013\/12\/Grand_army_formation.jpg 600w, http:\/\/geek-whisperers.com\/wp-content\/uploads\/2013\/12\/Grand_army_formation-300x128.jpg 300w, http:\/\/geek-whisperers.com\/wp-content\/uploads\/2013\/12\/Grand_army_formation-210x89.jpg 210w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>Is demand generation the clone army that\u00a0can&#8217;t-hit-the-broadside-of-a-bantha when it comes to social media? That&#8217;s the question we tackle on this week&#8217;s Geek Whisperers. Demand Generation, in Enterprise-speak, is the practice of drumming up potential business &#8212; some of the cruder ways are scanning your badge at a conference or having you trade some personal information for access to a white paper. When bolted on to your social media strategy without judgment, demand gen can really make your social feeds very user-unfriendly.<\/p>\n<div class=\"powerpress_player\" id=\"powerpress_player_4716\"><audio class=\"wp-audio-shortcode\" id=\"audio-403-2\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2013\/12\/Geek-Whisperers-Ep-29-Demand-Gen.mp3?_=2\" \/><a href=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2013\/12\/Geek-Whisperers-Ep-29-Demand-Gen.mp3\">http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2013\/12\/Geek-Whisperers-Ep-29-Demand-Gen.mp3<\/a><\/audio><\/div>\n<p>Some of the links we talked about this week:<\/p>\n<ul>\n<li><a href=\"http:\/\/gapingvoid.com\/2011\/06\/07\/pixie-dust-the-mountain-of-mediocrity\/\">Pixie Dust &amp; The Mountain of Mediocrity<\/a> from Kathy Sierra from whence we got the quote: &#8220;Just make people better at something they want to be better at.&#8221;\u00a0Kathy is <a href=\"http:\/\/twitter.com\/seriouspony\">@SeriousPony<\/a> on Twitter and I can&#8217;t recommend her work enough.<\/li>\n<li><a href=\"http:\/\/blogs.law.harvard.edu\/vrm\/\">Project VRM<\/a> (See also <a href=\"http:\/\/en.wikipedia.org\/wiki\/Vendor_relationship_management\">Wikipedia on Vendor Relationship Management<\/a>) from <a href=\"https:\/\/twitter.com\/dsearls\">Doc Searls<\/a>.<\/li>\n<li><span style=\"font-size: 13px; line-height: 19px;\">Forrester Customer Life Cycle: see, it&#8217;s a <em>circle<\/em>, not a <em>funnel<\/em>.<a href=\"http:\/\/geek-whisperers.com\/wp-content\/uploads\/2013\/12\/89261_1-alpha.gif\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-409\" alt=\"89261_1-alpha\" src=\"http:\/\/geek-whisperers.com\/wp-content\/uploads\/2013\/12\/89261_1-alpha-300x147.gif\" width=\"300\" height=\"147\" srcset=\"http:\/\/geek-whisperers.com\/wp-content\/uploads\/2013\/12\/89261_1-alpha-300x147.gif 300w, http:\/\/geek-whisperers.com\/wp-content\/uploads\/2013\/12\/89261_1-alpha-210x102.gif 210w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><br \/>\n<\/span><\/li>\n<\/ul>\n<p>Next week, we managed to find a Demand Gen Sith Lord &#8211; stay tuned to see if demand gen is in fact the dark side of the force, or if it can be used humanely to foster relationships and drive mutual success in business!<\/p>\n<div class=\"powerpress_player\" id=\"powerpress_player_4715\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-403-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2013\/12\/Geek-Whisperers-Ep-29-Demand-Gen.mp3?_=1\" \/><a href=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2013\/12\/Geek-Whisperers-Ep-29-Demand-Gen.mp3\">http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2013\/12\/Geek-Whisperers-Ep-29-Demand-Gen.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_links_mp3\">Podcast: <a href=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2013\/12\/Geek-Whisperers-Ep-29-Demand-Gen.mp3\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Play in new window\" onclick=\"return powerpress_pinw('http:\/\/geek-whisperers.com\/?powerpress_pinw=403-podcast');\" rel=\"nofollow\">Play in new window<\/a> | <a href=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2013\/12\/Geek-Whisperers-Ep-29-Demand-Gen.mp3\" class=\"powerpress_link_d\" title=\"Download\" rel=\"nofollow\" download=\"Geek-Whisperers-Ep-29-Demand-Gen.mp3\">Download<\/a><\/p><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"http:\/\/geek-whisperers.com\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Is demand generation the clone army that\u00a0can&#8217;t-hit-the-broadside-of-a-bantha when it comes to social media? That&#8217;s the question we tackle on this week&#8217;s Geek Whisperers. Demand Generation, in Enterprise-speak, is the practice of drumming up potential business &#8212; some of the cruder ways are scanning your badge at a conference or having&#8230;<\/p>\n<div class=\"more-link-wrapper\"><a class=\"more-link\" href=\"http:\/\/geek-whisperers.com\/2013\/12\/episode-29-the-demand-gen-clone-wars\/\">Read All Show Notes<span class=\"screen-reader-text\">Episode 29: The Demand Gen Clone Wars<\/span><\/a><\/div>\n<div class=\"powerpress_player\" id=\"powerpress_player_4717\"><audio class=\"wp-audio-shortcode\" id=\"audio-403-3\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2013\/12\/Geek-Whisperers-Ep-29-Demand-Gen.mp3?_=3\" \/><a href=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2013\/12\/Geek-Whisperers-Ep-29-Demand-Gen.mp3\">http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2013\/12\/Geek-Whisperers-Ep-29-Demand-Gen.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_links_mp3\">Podcast: <a href=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2013\/12\/Geek-Whisperers-Ep-29-Demand-Gen.mp3\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Play in new window\" onclick=\"return powerpress_pinw('http:\/\/geek-whisperers.com\/?powerpress_pinw=403-podcast');\" rel=\"nofollow\">Play in new window<\/a> | <a href=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2013\/12\/Geek-Whisperers-Ep-29-Demand-Gen.mp3\" class=\"powerpress_link_d\" title=\"Download\" rel=\"nofollow\" download=\"Geek-Whisperers-Ep-29-Demand-Gen.mp3\">Download<\/a><\/p><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"http:\/\/geek-whisperers.com\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p>","protected":false},"author":3,"featured_media":404,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"_links":{"self":[{"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/posts\/403"}],"collection":[{"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/comments?post=403"}],"version-history":[{"count":4,"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/posts\/403\/revisions"}],"predecessor-version":[{"id":412,"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/posts\/403\/revisions\/412"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/media\/404"}],"wp:attachment":[{"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/media?parent=403"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/categories?post=403"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/tags?post=403"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}