{"id":414,"date":"2013-12-18T15:22:03","date_gmt":"2013-12-18T15:22:03","guid":{"rendered":"http:\/\/geek-whisperers.com\/?p=414"},"modified":"2013-12-18T15:24:00","modified_gmt":"2013-12-18T15:24:00","slug":"episode-30-the-demand-gen-sith-strike-back","status":"publish","type":"post","link":"http:\/\/geek-whisperers.com\/2013\/12\/episode-30-the-demand-gen-sith-strike-back\/","title":{"rendered":"Episode 30: The Demand Gen Sith Strike Back"},"content":{"rendered":"<p><a href=\"http:\/\/geek-whisperers.com\/wp-content\/uploads\/2013\/12\/darth-paywall.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-415\" alt=\"darth-paywall\" src=\"http:\/\/geek-whisperers.com\/wp-content\/uploads\/2013\/12\/darth-paywall.png\" width=\"547\" height=\"364\" srcset=\"http:\/\/geek-whisperers.com\/wp-content\/uploads\/2013\/12\/darth-paywall.png 547w, http:\/\/geek-whisperers.com\/wp-content\/uploads\/2013\/12\/darth-paywall-300x199.png 300w, http:\/\/geek-whisperers.com\/wp-content\/uploads\/2013\/12\/darth-paywall-210x139.png 210w\" sizes=\"(max-width: 547px) 100vw, 547px\" \/><\/a><br \/>\n<div class=\"powerpress_player\" id=\"powerpress_player_1838\"><audio class=\"wp-audio-shortcode\" id=\"audio-414-2\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2013\/12\/Geek-Whisperers-Ep-30-Demand-Gen-Sith-Strike-Back.mp3?_=2\" \/><a href=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2013\/12\/Geek-Whisperers-Ep-30-Demand-Gen-Sith-Strike-Back.mp3\">http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2013\/12\/Geek-Whisperers-Ep-30-Demand-Gen-Sith-Strike-Back.mp3<\/a><\/audio><\/div><\/p>\n<p>We <a href=\"http:\/\/geek-whisperers.com\/2013\/12\/episode-29-the-demand-gen-clone-wars\/\">lined up Demand Gen as the blaster-toting troopers of the social media world<\/a>, but this week they have a powerful apprentice in the form of our guest. <a href=\"https:\/\/twitter.com\/chrisjte\">Chris Emery<\/a> joins your regular Geek Whisperers to debate the place of Demand Gen in Social strategy and reminds us we all have some of the dark side of the force inside us. Is there truth in their dark arts or is it all part of an evil plot to overthrow the good we&#8217;ve build in our social media community?<\/p>\n<p>In this week we:<\/p>\n<ul>\n<li>Dig into the complex <strong>sales funnel<\/strong> of today&#8217;s social media world<\/li>\n<li>Discuss the <strong>effects of measurement<\/strong> on social media<\/li>\n<li>Discuss where <strong>influencer engagement<\/strong> fits in Demand Gen<\/li>\n<li>Listen to Amy and Matt <strong>jab each other with lightsabers<\/strong><\/li>\n<\/ul>\n<p>Will your loyal Geek Whisperers fall victim to the Sith&#8217;s soothsaying?<\/p>\n<p><a href=\"http:\/\/geek-whisperers.com\/wp-content\/uploads\/2013\/12\/social_demand-gen.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-417\" alt=\"social_demand-gen\" src=\"http:\/\/geek-whisperers.com\/wp-content\/uploads\/2013\/12\/social_demand-gen.png\" width=\"730\" height=\"301\" srcset=\"http:\/\/geek-whisperers.com\/wp-content\/uploads\/2013\/12\/social_demand-gen.png 730w, http:\/\/geek-whisperers.com\/wp-content\/uploads\/2013\/12\/social_demand-gen-300x123.png 300w, http:\/\/geek-whisperers.com\/wp-content\/uploads\/2013\/12\/social_demand-gen-210x86.png 210w\" sizes=\"(max-width: 730px) 100vw, 730px\" \/><\/a><\/p>\n<div class=\"powerpress_player\" id=\"powerpress_player_1837\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-414-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2013\/12\/Geek-Whisperers-Ep-30-Demand-Gen-Sith-Strike-Back.mp3?_=1\" \/><a href=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2013\/12\/Geek-Whisperers-Ep-30-Demand-Gen-Sith-Strike-Back.mp3\">http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2013\/12\/Geek-Whisperers-Ep-30-Demand-Gen-Sith-Strike-Back.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_links_mp3\">Podcast: <a href=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2013\/12\/Geek-Whisperers-Ep-30-Demand-Gen-Sith-Strike-Back.mp3\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Play in new window\" onclick=\"return powerpress_pinw('http:\/\/geek-whisperers.com\/?powerpress_pinw=414-podcast');\" rel=\"nofollow\">Play in new window<\/a> | <a href=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2013\/12\/Geek-Whisperers-Ep-30-Demand-Gen-Sith-Strike-Back.mp3\" class=\"powerpress_link_d\" title=\"Download\" rel=\"nofollow\" download=\"Geek-Whisperers-Ep-30-Demand-Gen-Sith-Strike-Back.mp3\">Download<\/a><\/p><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"http:\/\/geek-whisperers.com\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>We lined up Demand Gen as the blaster-toting troopers of the social media world, but this week they have a powerful apprentice in the form of our guest. Chris Emery joins your regular Geek Whisperers to debate the place of Demand Gen in Social strategy and reminds us we all&#8230;<\/p>\n<div class=\"more-link-wrapper\"><a class=\"more-link\" href=\"http:\/\/geek-whisperers.com\/2013\/12\/episode-30-the-demand-gen-sith-strike-back\/\">Read All Show Notes<span class=\"screen-reader-text\">Episode 30: The Demand Gen Sith Strike Back<\/span><\/a><\/div>\n<div class=\"powerpress_player\" id=\"powerpress_player_1839\"><audio class=\"wp-audio-shortcode\" id=\"audio-414-3\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2013\/12\/Geek-Whisperers-Ep-30-Demand-Gen-Sith-Strike-Back.mp3?_=3\" \/><a href=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2013\/12\/Geek-Whisperers-Ep-30-Demand-Gen-Sith-Strike-Back.mp3\">http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2013\/12\/Geek-Whisperers-Ep-30-Demand-Gen-Sith-Strike-Back.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_links_mp3\">Podcast: <a href=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2013\/12\/Geek-Whisperers-Ep-30-Demand-Gen-Sith-Strike-Back.mp3\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Play in new window\" onclick=\"return powerpress_pinw('http:\/\/geek-whisperers.com\/?powerpress_pinw=414-podcast');\" rel=\"nofollow\">Play in new window<\/a> | <a href=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2013\/12\/Geek-Whisperers-Ep-30-Demand-Gen-Sith-Strike-Back.mp3\" class=\"powerpress_link_d\" title=\"Download\" rel=\"nofollow\" download=\"Geek-Whisperers-Ep-30-Demand-Gen-Sith-Strike-Back.mp3\">Download<\/a><\/p><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"http:\/\/geek-whisperers.com\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p>","protected":false},"author":1,"featured_media":415,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"_links":{"self":[{"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/posts\/414"}],"collection":[{"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/comments?post=414"}],"version-history":[{"count":6,"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/posts\/414\/revisions"}],"predecessor-version":[{"id":423,"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/posts\/414\/revisions\/423"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/media\/415"}],"wp:attachment":[{"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/media?parent=414"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/categories?post=414"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/tags?post=414"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}