{"id":494,"date":"2014-01-31T15:40:29","date_gmt":"2014-01-31T15:40:29","guid":{"rendered":"http:\/\/geek-whisperers.com\/?p=494"},"modified":"2014-02-06T21:32:17","modified_gmt":"2014-02-06T21:32:17","slug":"the-risks-and-rewards-of-blogger-briefings-with-calvin-zito-podcast-34","status":"publish","type":"post","link":"http:\/\/geek-whisperers.com\/2014\/01\/the-risks-and-rewards-of-blogger-briefings-with-calvin-zito-podcast-34\/","title":{"rendered":"The Risks and Rewards of Blogger Briefings with Calvin Zito &#8211; Podcast 35"},"content":{"rendered":"<p><a href=\"http:\/\/geek-whisperers.com\/wp-content\/uploads\/2014\/01\/calvin_zito.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-497 alignright\" alt=\"calvin_zito\" src=\"http:\/\/geek-whisperers.com\/wp-content\/uploads\/2014\/01\/calvin_zito.jpg\" width=\"297\" height=\"297\" srcset=\"http:\/\/geek-whisperers.com\/wp-content\/uploads\/2014\/01\/calvin_zito.jpg 297w, http:\/\/geek-whisperers.com\/wp-content\/uploads\/2014\/01\/calvin_zito-150x150.jpg 150w, http:\/\/geek-whisperers.com\/wp-content\/uploads\/2014\/01\/calvin_zito-210x210.jpg 210w, http:\/\/geek-whisperers.com\/wp-content\/uploads\/2014\/01\/calvin_zito-30x30.jpg 30w\" sizes=\"(max-width: 297px) 100vw, 297px\" \/><\/a>The Geek Whisperers talk with HP&#8217;s Calvin Zito about bringing bloggers together and the risks and rewards that ensue. We also hear how Calvin and Matt first met and how that almost got them fired.<\/p>\n<div class=\"powerpress_player\" id=\"powerpress_player_7160\"><audio class=\"wp-audio-shortcode\" id=\"audio-494-2\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2014\/01\/geek_whisperers_ep_35_cavin_zito_hp.mp3?_=2\" \/><a href=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2014\/01\/geek_whisperers_ep_35_cavin_zito_hp.mp3\">http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2014\/01\/geek_whisperers_ep_35_cavin_zito_hp.mp3<\/a><\/audio><\/div>\n<p>Over the course of the hour of this podcast we talk about<\/p>\n<ul>\n<li>Transitioning from marketing to this thing we call social<\/li>\n<li>Transitioning from marketing-sized budgets to this tiny thing we call social<\/li>\n<li>Knowing your audience in the enterprise space<\/li>\n<li>How actually knowing who your bloggers are is important and how you can&#8217;t outsource it<\/li>\n<li>How not knowing it almost got Calvin and Matt both fired<\/li>\n<li>Taking risks and how that can lead to social media careers<\/li>\n<li>Starting up an influencer program aka advocacy program and what that brings you<\/li>\n<\/ul>\n<p>You can reach Calvin at <a href=\"http:\/\/twitter.com\/HPStorageGuy\">@HPStorageGuy<\/a> or his blog at\u00a0<a href=\"http:\/\/hp.com\/storage\/blog\" target=\"_blank\" data-original-title=\"http:\/\/www.hp.com\/storage\/blog\">http:\/\/hp.com\/storage\/blog<\/a><\/p>\n<figure id=\"attachment_499\" aria-describedby=\"caption-attachment-499\" style=\"width: 300px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/geek-whisperers.com\/wp-content\/uploads\/2014\/01\/idaho_spud.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-499\" alt=\"Calvin is from Idaho, and he sometimes brings Idaho Spud candy bars to conferences. Idaho Spuds look a little like turds but taste delicious.\" src=\"http:\/\/geek-whisperers.com\/wp-content\/uploads\/2014\/01\/idaho_spud-300x240.jpg\" width=\"300\" height=\"240\" srcset=\"http:\/\/geek-whisperers.com\/wp-content\/uploads\/2014\/01\/idaho_spud-300x240.jpg 300w, http:\/\/geek-whisperers.com\/wp-content\/uploads\/2014\/01\/idaho_spud-210x168.jpg 210w, http:\/\/geek-whisperers.com\/wp-content\/uploads\/2014\/01\/idaho_spud.jpg 400w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><figcaption id=\"caption-attachment-499\" class=\"wp-caption-text\">Calvin is from Idaho, and he sometimes brings Idaho Spud candy bars to conferences. Idaho Spuds look a little like turds but taste delicious.<\/figcaption><\/figure>\n<div class=\"powerpress_player\" id=\"powerpress_player_7159\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-494-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2014\/01\/geek_whisperers_ep_35_cavin_zito_hp.mp3?_=1\" \/><a href=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2014\/01\/geek_whisperers_ep_35_cavin_zito_hp.mp3\">http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2014\/01\/geek_whisperers_ep_35_cavin_zito_hp.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_links_mp3\">Podcast: <a href=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2014\/01\/geek_whisperers_ep_35_cavin_zito_hp.mp3\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Play in new window\" onclick=\"return powerpress_pinw('http:\/\/geek-whisperers.com\/?powerpress_pinw=494-podcast');\" rel=\"nofollow\">Play in new window<\/a> | <a href=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2014\/01\/geek_whisperers_ep_35_cavin_zito_hp.mp3\" class=\"powerpress_link_d\" title=\"Download\" rel=\"nofollow\" download=\"geek_whisperers_ep_35_cavin_zito_hp.mp3\">Download<\/a><\/p><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"http:\/\/geek-whisperers.com\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>The Geek Whisperers talk with HP&#8217;s Calvin Zito about bringing bloggers together and the risks and rewards that ensue. We also hear how Calvin and Matt first met and how that almost got them fired. Over the course of the hour of this podcast we talk about Transitioning from marketing&#8230;<\/p>\n<div class=\"more-link-wrapper\"><a class=\"more-link\" href=\"http:\/\/geek-whisperers.com\/2014\/01\/the-risks-and-rewards-of-blogger-briefings-with-calvin-zito-podcast-34\/\">Read All Show Notes<span class=\"screen-reader-text\">The Risks and Rewards of Blogger Briefings with Calvin Zito &#8211; Podcast 35<\/span><\/a><\/div>\n<div class=\"powerpress_player\" id=\"powerpress_player_7161\"><audio class=\"wp-audio-shortcode\" id=\"audio-494-3\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2014\/01\/geek_whisperers_ep_35_cavin_zito_hp.mp3?_=3\" \/><a href=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2014\/01\/geek_whisperers_ep_35_cavin_zito_hp.mp3\">http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2014\/01\/geek_whisperers_ep_35_cavin_zito_hp.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_links_mp3\">Podcast: <a href=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2014\/01\/geek_whisperers_ep_35_cavin_zito_hp.mp3\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Play in new window\" onclick=\"return powerpress_pinw('http:\/\/geek-whisperers.com\/?powerpress_pinw=494-podcast');\" rel=\"nofollow\">Play in new window<\/a> | <a href=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2014\/01\/geek_whisperers_ep_35_cavin_zito_hp.mp3\" class=\"powerpress_link_d\" title=\"Download\" rel=\"nofollow\" download=\"geek_whisperers_ep_35_cavin_zito_hp.mp3\">Download<\/a><\/p><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"http:\/\/geek-whisperers.com\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p>","protected":false},"author":3,"featured_media":497,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"_links":{"self":[{"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/posts\/494"}],"collection":[{"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/comments?post=494"}],"version-history":[{"count":6,"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/posts\/494\/revisions"}],"predecessor-version":[{"id":509,"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/posts\/494\/revisions\/509"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/media\/497"}],"wp:attachment":[{"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/media?parent=494"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/categories?post=494"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/tags?post=494"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}