{"id":581,"date":"2014-03-26T20:56:22","date_gmt":"2014-03-26T20:56:22","guid":{"rendered":"http:\/\/geek-whisperers.com\/?p=581"},"modified":"2014-03-26T20:56:22","modified_gmt":"2014-03-26T20:56:22","slug":"community-building-is-the-new-marketing-episode-42","status":"publish","type":"post","link":"http:\/\/geek-whisperers.com\/2014\/03\/community-building-is-the-new-marketing-episode-42\/","title":{"rendered":"Community Building is the New Marketing: Episode 42"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-585 alignright\" alt=\"Mark Finnern - SAP Mentor Evangelist\" src=\"http:\/\/geek-whisperers.com\/wp-content\/uploads\/2014\/03\/mark_finnern_square.jpg\" width=\"299\" height=\"300\" srcset=\"http:\/\/geek-whisperers.com\/wp-content\/uploads\/2014\/03\/mark_finnern_square.jpg 499w, http:\/\/geek-whisperers.com\/wp-content\/uploads\/2014\/03\/mark_finnern_square-150x150.jpg 150w, http:\/\/geek-whisperers.com\/wp-content\/uploads\/2014\/03\/mark_finnern_square-300x300.jpg 300w, http:\/\/geek-whisperers.com\/wp-content\/uploads\/2014\/03\/mark_finnern_square-210x210.jpg 210w, http:\/\/geek-whisperers.com\/wp-content\/uploads\/2014\/03\/mark_finnern_square-30x30.jpg 30w\" sizes=\"(max-width: 299px) 100vw, 299px\" \/><\/p>\n<p>This week your Whisperers are welcomed by\u00a0<a href=\"https:\/\/twitter.com\/finnern\">Mark Finnern<\/a>, Chief Community Evangelist responsible for the <a href=\"http:\/\/sapmentors.sap.com \">SAP Mentor Initiative<\/a>.<\/p>\n<div class=\"powerpress_player\" id=\"powerpress_player_2045\"><audio class=\"wp-audio-shortcode\" id=\"audio-581-2\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2014\/03\/Episode-42-Marketing-and-Communities-with-SAP.mp3?_=2\" \/><a href=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2014\/03\/Episode-42-Marketing-and-Communities-with-SAP.mp3\">http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2014\/03\/Episode-42-Marketing-and-Communities-with-SAP.mp3<\/a><\/audio><\/div>\n<p>Mark is a fellow passionate community builder who, when called out as a marketer, responds with certainty:<\/p>\n<blockquote><p>\u201cIf [community building] is the new marketing then absolutely, I am a Marketeer.\u201d<\/p><\/blockquote>\n<p>Some topics of discussion:<\/p>\n<ul>\n<li>The success of building SAP Mentors<\/li>\n<li>Influence Marketing and it&#8217;s stakeholders<\/li>\n<li>Influencers at events<\/li>\n<li>Bridging the offline with the online<\/li>\n<li>The power of a well-branded t-shirt<\/li>\n<li><span style=\"line-height: 1.5em;\">What you measure can kill the energy<\/span><span style=\"line-height: 1.5em;\">\u00a0<\/span><\/li>\n<li><span style=\"line-height: 1.5em;\">Breaking into the executive bubble<\/span><\/li>\n<li>Combatting e<span style=\"line-height: 1.5em;\">xecutive inoculation with Influencers<\/span><\/li>\n<\/ul>\n<p>To find more of Mark&#8217;s wise words and activities with SAP mentors, give him a <a href=\"http:\/\/twitter.com\/finnern\">follow\u00a0@finnern<\/a> on Twitter.<\/p>\n<div class=\"powerpress_player\" id=\"powerpress_player_2044\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-581-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2014\/03\/Episode-42-Marketing-and-Communities-with-SAP.mp3?_=1\" \/><a href=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2014\/03\/Episode-42-Marketing-and-Communities-with-SAP.mp3\">http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2014\/03\/Episode-42-Marketing-and-Communities-with-SAP.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_links_mp3\">Podcast: <a href=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2014\/03\/Episode-42-Marketing-and-Communities-with-SAP.mp3\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Play in new window\" onclick=\"return powerpress_pinw('http:\/\/geek-whisperers.com\/?powerpress_pinw=581-podcast');\" rel=\"nofollow\">Play in new window<\/a> | <a href=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2014\/03\/Episode-42-Marketing-and-Communities-with-SAP.mp3\" class=\"powerpress_link_d\" title=\"Download\" rel=\"nofollow\" download=\"Episode-42-Marketing-and-Communities-with-SAP.mp3\">Download<\/a><\/p><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"http:\/\/geek-whisperers.com\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>This week your Whisperers are welcomed by\u00a0Mark Finnern, Chief Community Evangelist responsible for the SAP Mentor Initiative. Mark is a fellow passionate community builder who, when called out as a marketer, responds with certainty: \u201cIf [community building] is the new marketing then absolutely, I am a Marketeer.\u201d Some topics of&#8230;<\/p>\n<div class=\"more-link-wrapper\"><a class=\"more-link\" href=\"http:\/\/geek-whisperers.com\/2014\/03\/community-building-is-the-new-marketing-episode-42\/\">Read All Show Notes<span class=\"screen-reader-text\">Community Building is the New Marketing: Episode 42<\/span><\/a><\/div>\n<div class=\"powerpress_player\" id=\"powerpress_player_2046\"><audio class=\"wp-audio-shortcode\" id=\"audio-581-3\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2014\/03\/Episode-42-Marketing-and-Communities-with-SAP.mp3?_=3\" \/><a href=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2014\/03\/Episode-42-Marketing-and-Communities-with-SAP.mp3\">http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2014\/03\/Episode-42-Marketing-and-Communities-with-SAP.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_links_mp3\">Podcast: <a href=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2014\/03\/Episode-42-Marketing-and-Communities-with-SAP.mp3\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Play in new window\" onclick=\"return powerpress_pinw('http:\/\/geek-whisperers.com\/?powerpress_pinw=581-podcast');\" rel=\"nofollow\">Play in new window<\/a> | <a href=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2014\/03\/Episode-42-Marketing-and-Communities-with-SAP.mp3\" class=\"powerpress_link_d\" title=\"Download\" rel=\"nofollow\" download=\"Episode-42-Marketing-and-Communities-with-SAP.mp3\">Download<\/a><\/p><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"http:\/\/geek-whisperers.com\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p>","protected":false},"author":1,"featured_media":585,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"_links":{"self":[{"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/posts\/581"}],"collection":[{"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/comments?post=581"}],"version-history":[{"count":8,"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/posts\/581\/revisions"}],"predecessor-version":[{"id":592,"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/posts\/581\/revisions\/592"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/media\/585"}],"wp:attachment":[{"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/media?parent=581"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/categories?post=581"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/tags?post=581"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}