{"id":678,"date":"2014-06-12T19:50:26","date_gmt":"2014-06-12T19:50:26","guid":{"rendered":"http:\/\/geek-whisperers.com\/?p=678"},"modified":"2014-06-12T19:50:26","modified_gmt":"2014-06-12T19:50:26","slug":"can-hostile-marketing-work-for-your-brand-on-social-episode-51","status":"publish","type":"post","link":"http:\/\/geek-whisperers.com\/2014\/06\/can-hostile-marketing-work-for-your-brand-on-social-episode-51\/","title":{"rendered":"Can hostile marketing work for your brand on social? Episode 51"},"content":{"rendered":"<p><a href=\"http:\/\/geek-whisperers.com\/wp-content\/uploads\/2014\/06\/San-Francisco-headshot-photography-business-joe-onisick-ashley-mcnamara-photography-3.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-680\" src=\"http:\/\/geek-whisperers.com\/wp-content\/uploads\/2014\/06\/San-Francisco-headshot-photography-business-joe-onisick-ashley-mcnamara-photography-3-300x214.jpg\" alt=\"San-Francisco-headshot-photography-business-joe-onisick-ashley-mcnamara-photography-3\" width=\"300\" height=\"214\" srcset=\"http:\/\/geek-whisperers.com\/wp-content\/uploads\/2014\/06\/San-Francisco-headshot-photography-business-joe-onisick-ashley-mcnamara-photography-3-300x214.jpg 300w, http:\/\/geek-whisperers.com\/wp-content\/uploads\/2014\/06\/San-Francisco-headshot-photography-business-joe-onisick-ashley-mcnamara-photography-3-210x149.jpg 210w, http:\/\/geek-whisperers.com\/wp-content\/uploads\/2014\/06\/San-Francisco-headshot-photography-business-joe-onisick-ashley-mcnamara-photography-3.jpg 800w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>Do you have to be nice on social media? This week we talk with Joe Onisick, technical marketing engineer at Cisco, infamous\u00a0for his acerbic demeanor on Twitter.\u00a0He&#8217;s a cocky bastard who backs up his bluster with technical know-how.<\/p>\n<div class=\"powerpress_player\" id=\"powerpress_player_8316\"><audio class=\"wp-audio-shortcode\" id=\"audio-678-2\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2014\/06\/GW-Ep-51-Joe-Onisick.mp3?_=2\" \/><a href=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2014\/06\/GW-Ep-51-Joe-Onisick.mp3\">http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2014\/06\/GW-Ep-51-Joe-Onisick.mp3<\/a><\/audio><\/div>\n<p>&nbsp;<\/p>\n<p>We talked about:<\/p>\n<ul>\n<li>Authentic marketing voice<\/li>\n<li><a href=\"http:\/\/www.fastcompany.com\/3024535\/leadership-now\/yes-and-improv-techniques-to-make-you-a-better-boss\">Yes, And&#8230; as a rule of improv<\/a><\/li>\n<li><a href=\"http:\/\/www.amazon.com\/Different-Escaping-Competitive-Youngme-Moon-ebook\/dp\/B0036S4CNE\/\">Different: Escaping the Competitive Herd<\/a> by Youngme Moon<\/li>\n<li><a href=\"http:\/\/www.brandingstrategyinsider.com\/2013\/04\/the-hostile-brand-strategy.html\">Hostile Brand Strategy<\/a><\/li>\n<li><a href=\"http:\/\/www.visualnews.com\/2013\/09\/03\/20-best-volkswagen-ads-1960s-campaign\/\">Volkswagen&#8217;s &#8220;Think Small&#8221; ads from the 60&#8217;s<\/a><\/li>\n<li>You have to back a strong voice with authenticity and\u00a0truth<\/li>\n<li>John tells the story of changing his mind because Joe rebutted somebody so strongly<\/li>\n<li>&#8220;The worst thing that can happen to me from what I say on Twitter is I get fired.&#8221;<\/li>\n<li><a href=\"http:\/\/www.cnn.com\/2013\/12\/22\/world\/sacco-offensive-tweet\/\">&#8216;Ashamed&#8217;: Ex-PR exec Justine Sacco apologizes for AIDS in Africa tweet<\/a><\/li>\n<li>Being positive about partner technologies; silence as a negative signal. Companies must back up their employees when they&#8217;re within the guidelines<\/li>\n<li><a href=\"http:\/\/www.edelman.com\/insights\/intellectual-property\/2014-edelman-trust-barometer\/\">Edelman Trust Barometer<\/a><\/li>\n<li>Arrogance vs Confidence<\/li>\n<li><a href=\"http:\/\/www.definethecloud.net\">DefineTheCloud.net<\/a><\/li>\n<li><a href=\"http:\/\/twitter.com\/jonisick\">@jonisick<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_679\" aria-describedby=\"caption-attachment-679\" style=\"width: 400px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/geek-whisperers.com\/wp-content\/uploads\/2014\/06\/detail_unicorn_01.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-679 size-full\" src=\"http:\/\/geek-whisperers.com\/wp-content\/uploads\/2014\/06\/detail_unicorn_01.jpg\" alt=\"\" width=\"400\" height=\"400\" srcset=\"http:\/\/geek-whisperers.com\/wp-content\/uploads\/2014\/06\/detail_unicorn_01.jpg 400w, http:\/\/geek-whisperers.com\/wp-content\/uploads\/2014\/06\/detail_unicorn_01-150x150.jpg 150w, http:\/\/geek-whisperers.com\/wp-content\/uploads\/2014\/06\/detail_unicorn_01-300x300.jpg 300w, http:\/\/geek-whisperers.com\/wp-content\/uploads\/2014\/06\/detail_unicorn_01-210x210.jpg 210w, http:\/\/geek-whisperers.com\/wp-content\/uploads\/2014\/06\/detail_unicorn_01-30x30.jpg 30w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/a><figcaption id=\"caption-attachment-679\" class=\"wp-caption-text\">This Bad Unicorn image can be yours on a T-shirt at <a href=\"http:\/\/www.knoddingskull.com\/products.php?id=87\">http:\/\/www.knoddingskull.com\/products.php?id=87<\/a><\/figcaption><\/figure>\n<div class=\"powerpress_player\" id=\"powerpress_player_8315\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-678-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2014\/06\/GW-Ep-51-Joe-Onisick.mp3?_=1\" \/><a href=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2014\/06\/GW-Ep-51-Joe-Onisick.mp3\">http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2014\/06\/GW-Ep-51-Joe-Onisick.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_links_mp3\">Podcast: <a href=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2014\/06\/GW-Ep-51-Joe-Onisick.mp3\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Play in new window\" onclick=\"return powerpress_pinw('http:\/\/geek-whisperers.com\/?powerpress_pinw=678-podcast');\" rel=\"nofollow\">Play in new window<\/a> | <a href=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2014\/06\/GW-Ep-51-Joe-Onisick.mp3\" class=\"powerpress_link_d\" title=\"Download\" rel=\"nofollow\" download=\"GW-Ep-51-Joe-Onisick.mp3\">Download<\/a><\/p><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"http:\/\/geek-whisperers.com\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Do you have to be nice on social media? This week we talk with Joe Onisick, technical marketing engineer at Cisco, infamous\u00a0for his acerbic demeanor on Twitter.\u00a0He&#8217;s a cocky bastard who backs up his bluster with technical know-how. &nbsp; We talked about: Authentic marketing voice Yes, And&#8230; as a rule&#8230;<\/p>\n<div class=\"more-link-wrapper\"><a class=\"more-link\" href=\"http:\/\/geek-whisperers.com\/2014\/06\/can-hostile-marketing-work-for-your-brand-on-social-episode-51\/\">Read All Show Notes<span class=\"screen-reader-text\">Can hostile marketing work for your brand on social? Episode 51<\/span><\/a><\/div>\n<div class=\"powerpress_player\" id=\"powerpress_player_8317\"><audio class=\"wp-audio-shortcode\" id=\"audio-678-3\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2014\/06\/GW-Ep-51-Joe-Onisick.mp3?_=3\" \/><a href=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2014\/06\/GW-Ep-51-Joe-Onisick.mp3\">http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2014\/06\/GW-Ep-51-Joe-Onisick.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_links_mp3\">Podcast: <a href=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2014\/06\/GW-Ep-51-Joe-Onisick.mp3\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Play in new window\" onclick=\"return powerpress_pinw('http:\/\/geek-whisperers.com\/?powerpress_pinw=678-podcast');\" rel=\"nofollow\">Play in new window<\/a> | <a href=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2014\/06\/GW-Ep-51-Joe-Onisick.mp3\" class=\"powerpress_link_d\" title=\"Download\" rel=\"nofollow\" download=\"GW-Ep-51-Joe-Onisick.mp3\">Download<\/a><\/p><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"http:\/\/geek-whisperers.com\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p>","protected":false},"author":3,"featured_media":679,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"_links":{"self":[{"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/posts\/678"}],"collection":[{"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/comments?post=678"}],"version-history":[{"count":5,"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/posts\/678\/revisions"}],"predecessor-version":[{"id":686,"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/posts\/678\/revisions\/686"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/media\/679"}],"wp:attachment":[{"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/media?parent=678"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/categories?post=678"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/tags?post=678"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}