{"id":755,"date":"2014-09-03T08:14:12","date_gmt":"2014-09-03T12:14:12","guid":{"rendered":"http:\/\/geek-whisperers.com\/?p=755"},"modified":"2015-01-02T17:14:09","modified_gmt":"2015-01-02T22:14:09","slug":"always-be-connecting-social-selling-with-jill-rowley-episode-56","status":"publish","type":"post","link":"http:\/\/geek-whisperers.com\/2014\/09\/always-be-connecting-social-selling-with-jill-rowley-episode-56\/","title":{"rendered":"Always Be Connecting: Social Selling with Jill Rowley &#8211; Episode 56"},"content":{"rendered":"<figure id=\"attachment_758\" aria-describedby=\"caption-attachment-758\" style=\"width: 300px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-758\" src=\"http:\/\/geek-whisperers.com\/wp-content\/uploads\/2014\/09\/Q3ZzjRJL_400x400-300x300.jpeg\" alt=\"Jill Rowley\" width=\"300\" height=\"300\" srcset=\"http:\/\/geek-whisperers.com\/wp-content\/uploads\/2014\/09\/Q3ZzjRJL_400x400-300x300.jpeg 300w, http:\/\/geek-whisperers.com\/wp-content\/uploads\/2014\/09\/Q3ZzjRJL_400x400-150x150.jpeg 150w, http:\/\/geek-whisperers.com\/wp-content\/uploads\/2014\/09\/Q3ZzjRJL_400x400-210x210.jpeg 210w, http:\/\/geek-whisperers.com\/wp-content\/uploads\/2014\/09\/Q3ZzjRJL_400x400.jpeg 400w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><figcaption id=\"caption-attachment-758\" class=\"wp-caption-text\">Jill Rowley<\/figcaption><\/figure>\n<p>This week the Geek Whisperers talk with a sales pro who gets it. Jill Rowley was a sales star at marketing software provider Eloqua &#8211; which was then bought by Oracle. Now she trains salespeople\u00a0in how to have real relationships with their customers\u00a0&#8212; in other words, social selling.<\/p>\n<div class=\"powerpress_player\" id=\"powerpress_player_2496\"><audio class=\"wp-audio-shortcode\" id=\"audio-755-2\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2014\/09\/Geek-Whisperers-Jill-Rowley-Ep-53.mp3?_=2\" \/><a href=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2014\/09\/Geek-Whisperers-Jill-Rowley-Ep-53.mp3\">http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2014\/09\/Geek-Whisperers-Jill-Rowley-Ep-53.mp3<\/a><\/audio><\/div>\n<p>&nbsp;<\/p>\n<p>Here are some choice\u00a0Rowleyisms from the podcast:<\/p>\n<ul>\n<li>I don&#8217;t think I&#8217;ll find my next job; my next job will find me.<\/li>\n<li>We don&#8217;t call it social media marketing &#8211; it&#8217;s social media engagement.<\/li>\n<li>Measure What Matters<\/li>\n<li>How Do You Show Up &#8211; What&#8217;s Your Digital Reputation<\/li>\n<li>Optimize your LinkedIn profile for your customer, not for a\u00a0recruiter<\/li>\n<li>Emulate your buyer, but not in an authentic way.<\/li>\n<li>People buy from people they know, they like, they trust<\/li>\n<li>The buyer needs to see himself herself in you<\/li>\n<li>If you suck offline you will suck mor e online.<\/li>\n<li>We don&#8217;t have a choice.<\/li>\n<li>If you want to be relevant \u00a0to your buyer, you have to be where your buyer is, engaging in the channels your buyer is in.<\/li>\n<li>If only 3% of cold-calls work, then why are people just doing more of it?<\/li>\n<li>The modern buyer is digitally-driven, socially-connected, mobile with multiple devices, and empowered<\/li>\n<li>When sales teams are given these tools, they too think it&#8217;s more fun than cold calling<\/li>\n<li>A fool with a tool is still a fool<\/li>\n<li>ABC &#8211; Always Be Connecting<\/li>\n<li>Your network is your net worth<\/li>\n<li>Socially surround the buyer, the buying committee, and their sphere of influence<\/li>\n<li>LittleBird<\/li>\n<li>How can we help the customer, and how can we serve the customer, not how can we sell to the customer<\/li>\n<li>My job was never to sell; it was to get the buyer ready<\/li>\n<li>Content is the currency of the modern sales professional<\/li>\n<li>Get down with OPC &#8211; Other People&#8217;s Content &#8211; to share<\/li>\n<li>I&#8217;m using the social selling buzz to have a bigger conversation around transformation of a whole industry<\/li>\n<li>The art of a LinkedIn invite<\/li>\n<li>There are 18 million students and only 100 colleges and universities that offer a curriculum about how to be a professional salesperson<\/li>\n<li>I see a world where the territory models are blown up and deconstructed<\/li>\n<li>People buy from people they know, they like, they trust<\/li>\n<li>Why are we assigning accounts based on zip codes and the alphabet, not the strength of relationships?<\/li>\n<li>Compensation models based on who touches, services the customer and creates customer advocacy<\/li>\n<li>Today people are paid the same commission check whether the customer is a Positive Patty or a Negative Nancy<\/li>\n<li><a href=\"http:\/\/twitter.com\/jill_rowley\">@jill_rowley<\/a><\/li>\n<li><a href=\"http:\/\/jillrowley.com\">jillrowley.com<\/a><\/li>\n<li>Just Google her.<\/li>\n<\/ul>\n<p>Mind = Blown<\/p>\n<p><a href=\"http:\/\/geek-whisperers.com\/wp-content\/uploads\/2014\/09\/mindblown.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-757\" src=\"http:\/\/geek-whisperers.com\/wp-content\/uploads\/2014\/09\/mindblown.jpg\" alt=\"mindblown\" width=\"450\" height=\"268\" srcset=\"http:\/\/geek-whisperers.com\/wp-content\/uploads\/2014\/09\/mindblown.jpg 450w, http:\/\/geek-whisperers.com\/wp-content\/uploads\/2014\/09\/mindblown-300x178.jpg 300w, http:\/\/geek-whisperers.com\/wp-content\/uploads\/2014\/09\/mindblown-210x125.jpg 210w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div class=\"powerpress_player\" id=\"powerpress_player_2495\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-755-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2014\/09\/Geek-Whisperers-Jill-Rowley-Ep-53.mp3?_=1\" \/><a href=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2014\/09\/Geek-Whisperers-Jill-Rowley-Ep-53.mp3\">http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2014\/09\/Geek-Whisperers-Jill-Rowley-Ep-53.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_links_mp3\">Podcast: <a href=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2014\/09\/Geek-Whisperers-Jill-Rowley-Ep-53.mp3\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Play in new window\" onclick=\"return powerpress_pinw('http:\/\/geek-whisperers.com\/?powerpress_pinw=755-podcast');\" rel=\"nofollow\">Play in new window<\/a> | <a href=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2014\/09\/Geek-Whisperers-Jill-Rowley-Ep-53.mp3\" class=\"powerpress_link_d\" title=\"Download\" rel=\"nofollow\" download=\"Geek-Whisperers-Jill-Rowley-Ep-53.mp3\">Download<\/a><\/p><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"http:\/\/geek-whisperers.com\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>This week the Geek Whisperers talk with a sales pro who gets it. Jill Rowley was a sales star at marketing software provider Eloqua &#8211; which was then bought by Oracle. Now she trains salespeople\u00a0in how to have real relationships with their customers\u00a0&#8212; in other words, social selling. &nbsp; Here&#8230;<\/p>\n<div class=\"more-link-wrapper\"><a class=\"more-link\" href=\"http:\/\/geek-whisperers.com\/2014\/09\/always-be-connecting-social-selling-with-jill-rowley-episode-56\/\">Read All Show Notes<span class=\"screen-reader-text\">Always Be Connecting: Social Selling with Jill Rowley &#8211; Episode 56<\/span><\/a><\/div>\n<div class=\"powerpress_player\" id=\"powerpress_player_2497\"><audio class=\"wp-audio-shortcode\" id=\"audio-755-3\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2014\/09\/Geek-Whisperers-Jill-Rowley-Ep-53.mp3?_=3\" \/><a href=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2014\/09\/Geek-Whisperers-Jill-Rowley-Ep-53.mp3\">http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2014\/09\/Geek-Whisperers-Jill-Rowley-Ep-53.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_links_mp3\">Podcast: <a href=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2014\/09\/Geek-Whisperers-Jill-Rowley-Ep-53.mp3\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Play in new window\" onclick=\"return powerpress_pinw('http:\/\/geek-whisperers.com\/?powerpress_pinw=755-podcast');\" rel=\"nofollow\">Play in new window<\/a> | <a href=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2014\/09\/Geek-Whisperers-Jill-Rowley-Ep-53.mp3\" class=\"powerpress_link_d\" title=\"Download\" rel=\"nofollow\" download=\"Geek-Whisperers-Jill-Rowley-Ep-53.mp3\">Download<\/a><\/p><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"http:\/\/geek-whisperers.com\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p>","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"_links":{"self":[{"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/posts\/755"}],"collection":[{"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/comments?post=755"}],"version-history":[{"count":6,"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/posts\/755\/revisions"}],"predecessor-version":[{"id":933,"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/posts\/755\/revisions\/933"}],"wp:attachment":[{"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/media?parent=755"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/categories?post=755"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/tags?post=755"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}