{"id":847,"date":"2014-11-20T17:51:50","date_gmt":"2014-11-20T22:51:50","guid":{"rendered":"http:\/\/geek-whisperers.com\/?p=847"},"modified":"2015-01-06T23:01:44","modified_gmt":"2015-01-07T04:01:44","slug":"social-media-and-the-employee-clone-army-episode-66","status":"publish","type":"post","link":"http:\/\/geek-whisperers.com\/2014\/11\/social-media-and-the-employee-clone-army-episode-66\/","title":{"rendered":"Social Media and the Employee Clone Army: Episode 66"},"content":{"rendered":"<figure id=\"attachment_848\" aria-describedby=\"caption-attachment-848\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/geek-whisperers.com\/wp-content\/uploads\/2014\/11\/Clone_Troopers_Phase_II.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-848\" src=\"http:\/\/geek-whisperers.com\/wp-content\/uploads\/2014\/11\/Clone_Troopers_Phase_II-300x118.jpg\" alt=\"Clone_Troopers_Phase_II\" width=\"600\" height=\"237\" srcset=\"http:\/\/geek-whisperers.com\/wp-content\/uploads\/2014\/11\/Clone_Troopers_Phase_II-300x118.jpg 300w, http:\/\/geek-whisperers.com\/wp-content\/uploads\/2014\/11\/Clone_Troopers_Phase_II-210x83.jpg 210w, http:\/\/geek-whisperers.com\/wp-content\/uploads\/2014\/11\/Clone_Troopers_Phase_II.jpg 700w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><figcaption id=\"caption-attachment-848\" class=\"wp-caption-text\">Is your Employee Ambassador Program just creating a Clone Army?<\/figcaption><\/figure>\n<p>What expectations do companies have about their employees participating in social media? Has it\u00a0changed from &#8216;tacitly allowed&#8217; to &#8216;mandatory&#8217;? This week, it&#8217;s just the three Geek Whisperers, and we discuss employee ambassador programs, social media training, and<\/p>\n<p>&nbsp;<\/p>\n<div class=\"powerpress_player\" id=\"powerpress_player_3869\"><audio class=\"wp-audio-shortcode\" id=\"audio-847-2\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2014\/11\/Geek-Whisperers-Employee-Clone-Army-Ep-66.mp3?_=2\" \/><a href=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2014\/11\/Geek-Whisperers-Employee-Clone-Army-Ep-66.mp3\">http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2014\/11\/Geek-Whisperers-Employee-Clone-Army-Ep-66.mp3<\/a><\/audio><\/div>\n<p>&nbsp;<\/p>\n<ul>\n<li>&#8220;Expectations for Employees in a Social Age&#8221;<\/li>\n<li><strong>Employee Ambassador Programs<\/strong>\n<ul>\n<li>are they Identity Theft?<\/li>\n<li>is this just the desire for a\u00a0Clone Army?<\/li>\n<\/ul>\n<\/li>\n<li>How do you scale with software or training &#8220;How to be a human?&#8221;<\/li>\n<li>Are they Social Media Foie Gras?<\/li>\n<li>Ambassador Programs, improperly done, add to the noise rather than add value<\/li>\n<li>Should you put your employee influencers into your\u00a0influencer marketing program?<\/li>\n<li>The employee influencers probably already know the external influencers<\/li>\n<li>Why, when you hire somebody with social influence do you then treat them differently and interfere with that valuable practice?<\/li>\n<li>Best case scenario: employee advocacy software platforms are actually really good corporate newspapers. They help employees read about what the company did this week.<\/li>\n<li>Opt-in vs opt-out media<\/li>\n<li>How do you force people to pay attention? You don&#8217;t!<\/li>\n<li>Email is still an effective medium &#8211; case in point: <a href=\"http:\/\/tinyletter.com\/techreckoning\">TechReckoning<\/a>.<\/li>\n<li>If you have an employee advocacy link sharing program, should you gamify it?<\/li>\n<li>Bad actors can really screw with a gamification strategy<\/li>\n<li>People can add value by\n<ul>\n<li>becoming an influencer<\/li>\n<li>supporting\/amplifying the other influencers &#8211; this is still valuable<\/li>\n<\/ul>\n<\/li>\n<li>Amy defends Klout scores as being hard to game<\/li>\n<li><strong>Employee social media training<\/strong><\/li>\n<li>Is it useful to train everybody?<\/li>\n<li>No horse watering &#8211; provide the tools, but don&#8217;t force people to do things they aren&#8217;t comfortable with<\/li>\n<li>Give them the tools and get out of the way<\/li>\n<li>John&#8217;s social media training fable: one size fits all training doesn&#8217;t actually help two years later when people need it<\/li>\n<li>You can&#8217;t train common sense<\/li>\n<li>1:1 coaching often makes a lot more sense than one-size-fits-all training<\/li>\n<li>Just listen to the Geek Whisperers! Only 66 hours of curriculum<\/li>\n<li>Making a boring training curriculum<\/li>\n<li>John liked EMC&#8217;s social media video (below). Chuck Hollis\u00a0also did.<\/li>\n<li>Nobody will pay attention to training unless it&#8217;s relevant to their job role<\/li>\n<li>Changing the conception of your job role from program manager to public-facing ombudsperson<\/li>\n<li>1:few small-group learning and mentoring vs standardized training<\/li>\n<li><strong>What should employees be doing at events?<\/strong><\/li>\n<li>Participating in events has a similar risk profile as participating in social media<\/li>\n<li>Social media online relationships are solidified in person<\/li>\n<li>If you are a vendor, don&#8217;t just sponsor events &#8211; show up!<\/li>\n<li>Why slap your logo on it and then not meet the people who are part of it?<\/li>\n<li>Explaining &#8220;Horse Watering&#8221;<\/li>\n<li>Don&#8217;t force people to go be social at events &#8211; it won&#8217;t work<\/li>\n<li>It is after hours &#8211; in addition to their normal roles<\/li>\n<li>But not showing up to an event is missing a lot of the value<\/li>\n<li>But you can check the box on your project plan<\/li>\n<li>The event is a catalyst for something larger<\/li>\n<li>As I&#8217;m listening to this and writing up these shows notes, it&#8217;s clear that all community events must be part of the official show plan and show personnel scheduling.<\/li>\n<\/ul>\n<p>John actually likes this training video:<\/p>\n<p><iframe loading=\"lazy\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ah8aHIsAJfc?feature=oembed\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<div class=\"powerpress_player\" id=\"powerpress_player_3868\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-847-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2014\/11\/Geek-Whisperers-Employee-Clone-Army-Ep-66.mp3?_=1\" \/><a href=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2014\/11\/Geek-Whisperers-Employee-Clone-Army-Ep-66.mp3\">http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2014\/11\/Geek-Whisperers-Employee-Clone-Army-Ep-66.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_links_mp3\">Podcast: <a href=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2014\/11\/Geek-Whisperers-Employee-Clone-Army-Ep-66.mp3\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Play in new window\" onclick=\"return powerpress_pinw('http:\/\/geek-whisperers.com\/?powerpress_pinw=847-podcast');\" rel=\"nofollow\">Play in new window<\/a> | <a href=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2014\/11\/Geek-Whisperers-Employee-Clone-Army-Ep-66.mp3\" class=\"powerpress_link_d\" title=\"Download\" rel=\"nofollow\" download=\"Geek-Whisperers-Employee-Clone-Army-Ep-66.mp3\">Download<\/a><\/p><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"http:\/\/geek-whisperers.com\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>What expectations do companies have about their employees participating in social media? Has it\u00a0changed from &#8216;tacitly allowed&#8217; to &#8216;mandatory&#8217;? This week, it&#8217;s just the three Geek Whisperers, and we discuss employee ambassador programs, social media training, and &nbsp; &nbsp; &#8220;Expectations for Employees in a Social Age&#8221; Employee Ambassador Programs are&#8230;<\/p>\n<div class=\"more-link-wrapper\"><a class=\"more-link\" href=\"http:\/\/geek-whisperers.com\/2014\/11\/social-media-and-the-employee-clone-army-episode-66\/\">Read All Show Notes<span class=\"screen-reader-text\">Social Media and the Employee Clone Army: Episode 66<\/span><\/a><\/div>\n<div class=\"powerpress_player\" id=\"powerpress_player_3870\"><audio class=\"wp-audio-shortcode\" id=\"audio-847-3\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2014\/11\/Geek-Whisperers-Employee-Clone-Army-Ep-66.mp3?_=3\" \/><a href=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2014\/11\/Geek-Whisperers-Employee-Clone-Army-Ep-66.mp3\">http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2014\/11\/Geek-Whisperers-Employee-Clone-Army-Ep-66.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_links_mp3\">Podcast: <a href=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2014\/11\/Geek-Whisperers-Employee-Clone-Army-Ep-66.mp3\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Play in new window\" onclick=\"return powerpress_pinw('http:\/\/geek-whisperers.com\/?powerpress_pinw=847-podcast');\" rel=\"nofollow\">Play in new window<\/a> | <a href=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2014\/11\/Geek-Whisperers-Employee-Clone-Army-Ep-66.mp3\" class=\"powerpress_link_d\" title=\"Download\" rel=\"nofollow\" download=\"Geek-Whisperers-Employee-Clone-Army-Ep-66.mp3\">Download<\/a><\/p><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"http:\/\/geek-whisperers.com\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p>","protected":false},"author":3,"featured_media":939,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"_links":{"self":[{"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/posts\/847"}],"collection":[{"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/comments?post=847"}],"version-history":[{"count":2,"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/posts\/847\/revisions"}],"predecessor-version":[{"id":851,"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/posts\/847\/revisions\/851"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/media\/939"}],"wp:attachment":[{"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/media?parent=847"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/categories?post=847"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/tags?post=847"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}