{"id":986,"date":"2015-03-07T15:07:11","date_gmt":"2015-03-07T20:07:11","guid":{"rendered":"http:\/\/geek-whisperers.com\/?p=986"},"modified":"2015-03-07T15:07:11","modified_gmt":"2015-03-07T20:07:11","slug":"authenticity-and-engagement-at-scale-ep-77","status":"publish","type":"post","link":"http:\/\/geek-whisperers.com\/2015\/03\/authenticity-and-engagement-at-scale-ep-77\/","title":{"rendered":"Authenticity and Engagement at Scale &#8211; Ep 77"},"content":{"rendered":"<p>This week we bite off perhaps more than we can chew, but we go ahead masticate anyway on the topic of social tools and authentic engagement until it turns into something tasty. Can you use new social tools and stay authentic? What implicit and explicit expectations are there with\u00a0different social channels? How do you keep up a relationship with thousands of people, anyway?<\/p>\n<div class=\"powerpress_player\" id=\"powerpress_player_1437\"><audio class=\"wp-audio-shortcode\" id=\"audio-986-2\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2015\/03\/Ep-77.mp3?_=2\" \/><a href=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2015\/03\/Ep-77.mp3\">http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2015\/03\/Ep-77.mp3<\/a><\/audio><\/div>\n<p><a href=\"http:\/\/geek-whisperers.com\/wp-content\/uploads\/2015\/03\/old-man-cloud.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-987\" src=\"http:\/\/geek-whisperers.com\/wp-content\/uploads\/2015\/03\/old-man-cloud-300x225.png\" alt=\"old-man-cloud\" width=\"300\" height=\"225\" srcset=\"http:\/\/geek-whisperers.com\/wp-content\/uploads\/2015\/03\/old-man-cloud-300x225.png 300w, http:\/\/geek-whisperers.com\/wp-content\/uploads\/2015\/03\/old-man-cloud.png 512w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>I almost entitled this blog post, &#8220;Old Woman Yells At Social Tools&#8221; because we start our conversation with Amy upset and shaking her fist\u00a0at <a href=\"http:\/\/mashable.com\/2015\/02\/05\/twitter-group-dm\/\">Twitter&#8217;s new feature for including multiple people\u00a0in a direct message<\/a>,\u00a0something that was purely one-to-one until now. If there is no other indicator that you are using bulk communication tools, are you deceiving the recipient?<\/p>\n<p>Tools mentioned:<\/p>\n<ul>\n<li><a href=\"http:\/\/traackr.com\">Traackr<\/a><\/li>\n<li><a href=\"http:\/\/www.getlittlebird.com\">Little Bird<\/a><\/li>\n<li><a href=\"http:\/\/www.socialbro.com\">Social Bro<\/a><\/li>\n<li><a href=\"http:\/\/doodle.com\">Doodle<\/a><\/li>\n<li><a href=\"https:\/\/ifttt.com\">IFTTT<\/a><\/li>\n<li><a href=\"http:\/\/www.nimble.com\/\">Nimble<\/a><\/li>\n<\/ul>\n<p>&#8220;Marketers. We ruin everything.&#8221;<\/p>\n<p><a href=\"http:\/\/en.wikipedia.org\/wiki\/Dunbar's_number\">Dunbar&#8217;s Number<\/a><\/p>\n<p>And you can hear this at the end of the episode, but this is what recording this episode really sounded like:<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/194627870&amp;auto_play=false&amp;hide_related=false&amp;show_comments=true&amp;show_user=true&amp;show_reposts=false&amp;visual=true\" width=\"100%\" height=\"450\" frameborder=\"no\" scrolling=\"no\"><\/iframe><\/p>\n<div class=\"powerpress_player\" id=\"powerpress_player_1436\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-986-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2015\/03\/Ep-77.mp3?_=1\" \/><a href=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2015\/03\/Ep-77.mp3\">http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2015\/03\/Ep-77.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_links_mp3\">Podcast: <a href=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2015\/03\/Ep-77.mp3\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Play in new window\" onclick=\"return powerpress_pinw('http:\/\/geek-whisperers.com\/?powerpress_pinw=986-podcast');\" rel=\"nofollow\">Play in new window<\/a> | <a href=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2015\/03\/Ep-77.mp3\" class=\"powerpress_link_d\" title=\"Download\" rel=\"nofollow\" download=\"Ep-77.mp3\">Download<\/a><\/p><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"http:\/\/geek-whisperers.com\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>This week we bite off perhaps more than we can chew, but we go ahead masticate anyway on the topic of social tools and authentic engagement until it turns into something tasty. Can you use new social tools and stay authentic? What implicit and explicit expectations are there with\u00a0different social&#8230;<\/p>\n<div class=\"more-link-wrapper\"><a class=\"more-link\" href=\"http:\/\/geek-whisperers.com\/2015\/03\/authenticity-and-engagement-at-scale-ep-77\/\">Read All Show Notes<span class=\"screen-reader-text\">Authenticity and Engagement at Scale &#8211; Ep 77<\/span><\/a><\/div>\n<div class=\"powerpress_player\" id=\"powerpress_player_1438\"><audio class=\"wp-audio-shortcode\" id=\"audio-986-3\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2015\/03\/Ep-77.mp3?_=3\" \/><a href=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2015\/03\/Ep-77.mp3\">http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2015\/03\/Ep-77.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_links_mp3\">Podcast: <a href=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2015\/03\/Ep-77.mp3\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Play in new window\" onclick=\"return powerpress_pinw('http:\/\/geek-whisperers.com\/?powerpress_pinw=986-podcast');\" rel=\"nofollow\">Play in new window<\/a> | <a href=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2015\/03\/Ep-77.mp3\" class=\"powerpress_link_d\" title=\"Download\" rel=\"nofollow\" download=\"Ep-77.mp3\">Download<\/a><\/p><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"http:\/\/geek-whisperers.com\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p>","protected":false},"author":3,"featured_media":987,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"_links":{"self":[{"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/posts\/986"}],"collection":[{"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/comments?post=986"}],"version-history":[{"count":5,"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/posts\/986\/revisions"}],"predecessor-version":[{"id":993,"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/posts\/986\/revisions\/993"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/media\/987"}],"wp:attachment":[{"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/media?parent=986"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/categories?post=986"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/tags?post=986"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}