{"id":995,"date":"2015-03-19T16:48:59","date_gmt":"2015-03-19T20:48:59","guid":{"rendered":"http:\/\/geek-whisperers.com\/?p=995"},"modified":"2015-03-19T16:50:41","modified_gmt":"2015-03-19T20:50:41","slug":"taxonomy-of-marketing-ep-78","status":"publish","type":"post","link":"http:\/\/geek-whisperers.com\/2015\/03\/taxonomy-of-marketing-ep-78\/","title":{"rendered":"Taxonomy of Marketing Nerds &#8211; Ep 78"},"content":{"rendered":"<p>In this round of Geek Whispering, we invite <a href=\"https:\/\/twitter.com\/lleung\" target=\"_blank\">Leo Leung<\/a>, VP of Marketing (yes, Marketing) at <a href=\"http:\/\/www.scality.com\/author\/leointhecloud\/\" target=\"_blank\">Scality<\/a> to discuss his nerd cred. He helps us digest the job titles of 2015 and we rip through all kinds of storytelling at scale.<\/p>\n<p><a href=\"http:\/\/geek-whisperers.com\/wp-content\/uploads\/2015\/03\/leo_leung.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright  wp-image-996\" src=\"http:\/\/geek-whisperers.com\/wp-content\/uploads\/2015\/03\/leo_leung.png\" alt=\"leo_leung\" width=\"252\" height=\"252\" srcset=\"http:\/\/geek-whisperers.com\/wp-content\/uploads\/2015\/03\/leo_leung.png 399w, http:\/\/geek-whisperers.com\/wp-content\/uploads\/2015\/03\/leo_leung-150x150.png 150w, http:\/\/geek-whisperers.com\/wp-content\/uploads\/2015\/03\/leo_leung-300x300.png 300w\" sizes=\"(max-width: 252px) 100vw, 252px\" \/><\/a><\/p>\n<p class=\"p1\">We bring up:<\/p>\n<ul>\n<li class=\"p1\">How career path are\u00a0weird<\/li>\n<li class=\"p1\">Past guest Josh Atwell&#8217;s\u00a0<a title=\"The CEO of your own career \u2013 Josh Atwell \u2013 Ep 75\" href=\"http:\/\/geek-whisperers.com\/2015\/02\/the-ceo-of-your-own-career-josh-atwell-ep-75\/\" target=\"_blank\">CEO of your own career talk<\/a><\/li>\n<li class=\"p1\">Content creators public in marketing<\/li>\n<li class=\"p1\">Do we even need marketers?<\/li>\n<li class=\"p1\">Does software sell itself?<\/li>\n<li class=\"p1\">Do you have to touch it \/ feel it to market it?<\/li>\n<li class=\"p1\">The Marketing leader who prefers to hangout with nerds<\/li>\n<li class=\"p1\">Power of the petting zoo model<\/li>\n<li class=\"p1\">The nerd roles in marketing<\/li>\n<li class=\"p1\">Exposure within small and big organizations<\/li>\n<li class=\"p1\">Reference to <a title=\"Podcast 4: You\u2019re Only as Good as Your Engagement with Other People\" href=\"http:\/\/geek-whisperers.com\/2013\/03\/podcast-4-youre-only-as-good-as-your-engagement-with-other-people\/\" target=\"_blank\">past guest Chuck Hollis<\/a><\/li>\n<\/ul>\n<p>Leo was inspired to update Wikipedia on marketing roles after we spoke. His taxonomy is below and the conversation thread <a href=\"https:\/\/twitter.com\/search?q=wikipedia%20from%3Alleung&amp;src=typd\" target=\"_blank\">is here<\/a>. The second image thanks to <a href=\"http:\/\/fc09.deviantart.net\/fs26\/i\/2008\/073\/1\/a\/Taxonomy_of_the_Nerd_by_opteryx.jpg\">this<\/a> google result.<\/p>\n<p><a href=\"http:\/\/geek-whisperers.com\/wp-content\/uploads\/2015\/03\/b2b-marketing-jobs.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-large wp-image-1000\" src=\"http:\/\/geek-whisperers.com\/wp-content\/uploads\/2015\/03\/b2b-marketing-jobs-1024x557.png\" alt=\"b2b-marketing-jobs\" width=\"900\" height=\"490\" srcset=\"http:\/\/geek-whisperers.com\/wp-content\/uploads\/2015\/03\/b2b-marketing-jobs.png 1024w, http:\/\/geek-whisperers.com\/wp-content\/uploads\/2015\/03\/b2b-marketing-jobs-300x163.png 300w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/p>\n<p><a href=\"http:\/\/geek-whisperers.com\/wp-content\/uploads\/2015\/03\/Taxonomy_of_the_Nerd_by_opteryx1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-large wp-image-999\" src=\"http:\/\/geek-whisperers.com\/wp-content\/uploads\/2015\/03\/Taxonomy_of_the_Nerd_by_opteryx1-875x1024.jpg\" alt=\"Taxonomy_of_the_Nerd_by_opteryx\" width=\"875\" height=\"1024\" srcset=\"http:\/\/geek-whisperers.com\/wp-content\/uploads\/2015\/03\/Taxonomy_of_the_Nerd_by_opteryx1-875x1024.jpg 875w, http:\/\/geek-whisperers.com\/wp-content\/uploads\/2015\/03\/Taxonomy_of_the_Nerd_by_opteryx1-256x300.jpg 256w, http:\/\/geek-whisperers.com\/wp-content\/uploads\/2015\/03\/Taxonomy_of_the_Nerd_by_opteryx1.jpg 1600w\" sizes=\"(max-width: 875px) 100vw, 875px\" \/><\/a><\/p>\n<div class=\"powerpress_player\" id=\"powerpress_player_1124\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-995-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2015\/03\/Leo_Leung_Episode_78.mp3?_=1\" \/><a href=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2015\/03\/Leo_Leung_Episode_78.mp3\">http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2015\/03\/Leo_Leung_Episode_78.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_links_mp3\">Podcast: <a href=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2015\/03\/Leo_Leung_Episode_78.mp3\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Play in new window\" onclick=\"return powerpress_pinw('http:\/\/geek-whisperers.com\/?powerpress_pinw=995-podcast');\" rel=\"nofollow\">Play in new window<\/a> | <a href=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2015\/03\/Leo_Leung_Episode_78.mp3\" class=\"powerpress_link_d\" title=\"Download\" rel=\"nofollow\" download=\"Leo_Leung_Episode_78.mp3\">Download<\/a><\/p><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"http:\/\/geek-whisperers.com\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>In this round of Geek Whispering, we invite Leo Leung, VP of Marketing (yes, Marketing) at Scality to discuss his nerd cred. He helps us digest the job titles of 2015 and we rip through all kinds of storytelling at scale. We bring up: How career path are\u00a0weird Past guest&#8230;<\/p>\n<div class=\"more-link-wrapper\"><a class=\"more-link\" href=\"http:\/\/geek-whisperers.com\/2015\/03\/taxonomy-of-marketing-ep-78\/\">Read All Show Notes<span class=\"screen-reader-text\">Taxonomy of Marketing Nerds &#8211; Ep 78<\/span><\/a><\/div>\n<div class=\"powerpress_player\" id=\"powerpress_player_1125\"><audio class=\"wp-audio-shortcode\" id=\"audio-995-2\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2015\/03\/Leo_Leung_Episode_78.mp3?_=2\" \/><a href=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2015\/03\/Leo_Leung_Episode_78.mp3\">http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2015\/03\/Leo_Leung_Episode_78.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_links_mp3\">Podcast: <a href=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2015\/03\/Leo_Leung_Episode_78.mp3\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Play in new window\" onclick=\"return powerpress_pinw('http:\/\/geek-whisperers.com\/?powerpress_pinw=995-podcast');\" rel=\"nofollow\">Play in new window<\/a> | <a href=\"http:\/\/media.blubrry.com\/geek_whisperers\/geek-whisperers.com\/wp-content\/uploads\/2015\/03\/Leo_Leung_Episode_78.mp3\" class=\"powerpress_link_d\" title=\"Download\" rel=\"nofollow\" download=\"Leo_Leung_Episode_78.mp3\">Download<\/a><\/p><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"http:\/\/geek-whisperers.com\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p>","protected":false},"author":1,"featured_media":996,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"_links":{"self":[{"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/posts\/995"}],"collection":[{"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/comments?post=995"}],"version-history":[{"count":2,"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/posts\/995\/revisions"}],"predecessor-version":[{"id":1002,"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/posts\/995\/revisions\/1002"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/media\/996"}],"wp:attachment":[{"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/media?parent=995"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/categories?post=995"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/geek-whisperers.com\/wp-json\/wp\/v2\/tags?post=995"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}