Companies are producing content at an unsustainable rate. This week’s guest and conversation is inspired by that very topic. Stephen Foskett, founder of Tech Field Day, joins us to talk about his recent post titled “Everybody’s On the Internet, and Nobody Cares.” Inspired by talks of content and platform, we discuss…
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The Geek Whisperers talk with HP’s Calvin Zito about bringing bloggers together and the risks and rewards that ensue. We also hear how Calvin and Matt first met and how that almost got them fired. Over the course of the hour of this podcast we talk about Transitioning from marketing…
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As we established last episode, Unicorns are a big part of our IT ecosystem. This week on the Geek Whisperers we discuss Unicorn Husbandry from a one-on-three level. Friend of the podcast and respected influencer Chris Wahl joins us to paint a picture of Unicorns in the wild. We discuss…
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Employee ambassadors are an important part of a social media strategy. The right kind of employee evangelist is like a Unicorn: very hard to find. Unicorns can also be disruptive to an org chart when their social media footprint starts to overlap with their day job. This week on the…
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Happy 2014 to you fellow Geeks! Your Whisperers are back in session and with a brand new guest. A self-defined “professional ranter” and online personality in Scott Stratten, aka @UnMarketing, joins us in the pursuit social media done well. Note: Despite our jokes, no one paid anyone to talk on this podcast. Scott quickly…
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What can you expect when Andy Banta and Gabriel “Bacon is King” Chapman are on Geek Whisperers? Whatever you conclude, heed Andy’s words: “Allow us to dash your expectations” This last episode of our first year is not one to be missed! We ask: What are our personal origins in…
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We lined up Demand Gen as the blaster-toting troopers of the social media world, but this week they have a powerful apprentice in the form of our guest. Chris Emery joins your regular Geek Whisperers to debate the place of Demand Gen in Social strategy and reminds us we all…
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Is demand generation the clone army that can’t-hit-the-broadside-of-a-bantha when it comes to social media? That’s the question we tackle on this week’s Geek Whisperers. Demand Generation, in Enterprise-speak, is the practice of drumming up potential business — some of the cruder ways are scanning your badge at a conference or having…
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