Community Building is the New Marketing: Episode 42

This week your Whisperers are welcomed by Mark Finnern, Chief Community Evangelist responsible for the SAP Mentor Initiative.

Mark is a fellow passionate community builder who, when called out as a marketer, responds with certainty:

“If [community building] is the new marketing then absolutely, I am a Marketeer.”

Some topics of discussion:

• The success of building SAP Mentors
• Influence Marketing and it’s stakeholders
• Influencers at events
• Bridging the offline with the online
• The power of a well-branded t-shirt
• What you measure can kill the energy 
• Breaking into the executive bubble
• Combatting executive inoculation with Influencers

To find more of Mark’s wise words and activities with SAP mentors, give him a follow @finnern on Twitter.

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