About Influencer Marketing

The platforms collectively described as Social Media are fantastically powerful in today’s marketing world. They are however, like email and the telephone before it, not a department.

As we’ve explored from episode 2 of this podcast, we don’t do Social Media. This leads us to want to define Influencer Marketing and understand the Influencers (aka Unicorns) that make that practice powerful.

Here are some of the many topics that relate to this very point and highlight some tools that come in handy as you realize how much the tools are not the same as the people:

• Episode 32: Get Brands Off Social Media with guest UnMarketing
• Social Media and the Employee Clone Army: Episode 66
• Podcast 10 – Organic Social Media is Better Than Forced
• Overcoming Crappy Content with Real People – Podcast 36
• Podcast 8 – Twitter: You Have To Be Willing To Give More Than Get Back