What makes some businesses consider Open Source a sexy strategy while others consider it a waste of time? What’s it like to market to a community where everyone is hands on in the end product? This week’s podcast zooms in on another part of the technology tribe: Open Source. We’re…
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Do you have to be nice on social media? This week we talk with Joe Onisick, technical marketing engineer at Cisco, infamous for his acerbic demeanor on Twitter. He’s a cocky bastard who backs up his bluster with technical know-how. We talked about: Authentic marketing voice Yes, And… as a rule…
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The energy at Cisco Live tells a story. As Amy puts it so well in the show: “The collective noun of Influencers is really taking root and it’s amazing to see.” Joined for color commentary by Matt Leib, 2/3rds of the gorilla marketing Whisperers sit cross-legged at the show and discuss…
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IT pros gather in tribes surrounding vendors. Are open source projects like OpenStack driving more mixing of the tribes? Are vendor-neutral communities on the upswing? This week we talk with fellow Whisperers John Troyer about his new independent IT community, TechReckoning, and with Amy Lewis about her attendance at the recent OpenStack Summit. We…
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Howard Marks wears many hats. He’s primarily an analyst these days, with a full lab where he can actually test storage equipment. He’s also a journalist who has written for Network Computing for years. And finally, he’s a blogger and podcaster. He can wear any hat that helps him get the…
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Your Whisperers of the geek banter amongst themselves this week, digging into a metaphorical boatload of content: Consumer Marketing vs Enterprise Tech Community Consumer celebrity for hire Leveraging celebrity outside of community Pop-up communities: for and against Transient vs permanent communities Brand influence, community strategy and “geek sourcing” We make…
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Your fearless Whisperers are joined by Amy’s very own Snuffealuffagus this week. Sarah Vela, well known podcaster on Speaking in Tech and fantastic Unicorn Herder at Dell, digs into the details of her life and all the skills that got her there. We talk: Division of Unicorns across Social Media, PR, AR How…
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So you’re a technical evangelist. Where does your career go from here? This week we talk with Brian Gracely about career paths, working remotely from the corporate headquarters, and surfing the waves of change within the tech industry. Brian makes the point that a technical evangelist (rockstar?) is at some level a field…
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