Social Media Tips & Tools

Social Media: it’s allowed us to build communities at record speed and spam people even faster than that. We’ve explored a whole lot about doing the former and getting beyond the latter.

Here are some headlines for the next generation of marketers:

Build Community, Not Campaign Codes

• Community Building is the New Marketing: Episode 42
• Community forums that build human connections: Episode 41
• The Velvet Rope & The Sense of Community: Podcast 38

Know Your Audience

Will I buy your software because Taylor Swift says I should? Probably not. But if Swift On Security says so, I’d consider it. Here’s where we explore the idiosyncrasies of our audience.

• Does Consumer Strategy Translate into Enterprise Technology?

Put in The Sweat

• Inside the Trenches with a Social Media Practitioner: Episode 46
• Customers Service and the Server Geek – Episode 58
• Podcast 24 – vPaparazzi, Always-on Social Media, Advocacy and Disclaimers
• Podcast 22 – How to Socially Train your PR Professional

Lastly, make your life a little easier with the right amount of automation:

• Podcast 16 – Tool Time