Going Private in Public & Missing Pieces of your Social Strategy: Episode 44

This week’s episode of the Geek Whisperers goes private, gets personal and points the finger (of your choosing) at social media strategy.

We begin with this: Why do private conversations result from public social media?

We get to a place that identifies significant gaps in today’s corporations.

Some specifics:

• Social Media is discussed as just a platform, not a new type of communication
• Matt talks to an angry customer over Twitter without being in Tech Support
• We ask whether being angry in public is part of human nature
• We talk taking it offline with DMs
• Starting a Unicorn support hotline

We make mention of some friends of the podcast, including:

• Amy talks about being challenged by Greg Knierman from Speaking in Tech
• John brings up a great blog post by Chris Wahl 

What are the big corporate conclusions?

• Support is undervalued as a Marketing opportunity
• Community Manager is an offline job
• We don’t do social media

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