Bringing people together is Not Marketing with Amy Hermes – Ep 93

This week we talk with the mind behind #CloudMinds: Amy Hermes, program director of this IBM program. #CloudMinds is a program that brings together cloud thought leaders, both online and offline, to do that smart thing when smart people talk to each other.

In this episode, we talk about

  • What is marketing, anyway? And marketing vs influence marketing.
  • What is #CloudMinds? 160 different thought leaders in cloud
  • Recognizing the value of the program inside IBM
  • Taking career chances – applying for an existing job vs creating a new job
  • Looking for the white space
  • “Twisty” career journeys
  • How do you get to do what you are doing?
  • How do you know when you’ve succeeded?
  • How do communities work?
  • Mommy2Mommy, the Facebook group with over 75,000 Moms that Amy started
  • The importance of long-term and short-term goals, clarity, and knowing yourself

Amy Hermes on
Twitter: @amyhermes

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