Your Whisperers of the geek banter amongst themselves this week, digging into a metaphorical boatload of content: Consumer Marketing vs Enterprise Tech Community Consumer celebrity for hire Leveraging celebrity outside of community Pop-up communities: for and against Transient vs permanent communities Brand influence, community strategy and “geek sourcing” We make…
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Your fearless Whisperers are joined by Amy’s very own Snuffealuffagus this week. Sarah Vela, well known podcaster on Speaking in Tech and fantastic Unicorn Herder at Dell, digs into the details of her life and all the skills that got her there. We talk: Division of Unicorns across Social Media, PR, AR How…
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So you’re a technical evangelist. Where does your career go from here? This week we talk with Brian Gracely about career paths, working remotely from the corporate headquarters, and surfing the waves of change within the tech industry. Brian makes the point that a technical evangelist (rockstar?) is at some level a field…
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This week’s episode of the Geek Whisperers goes private, gets personal and points the finger (of your choosing) at social media strategy. We begin with this: Why do private conversations result from public social media? We get to a place that identifies significant gaps in today’s corporations. Some specifics:…
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When you engage with influencers, you get a perspective from outside your own building. We talk with Lisa Caywood, product marketing manager, about the emotional component of buying behavior and the communities surrounding companies, the rewards of engaging with external influencers, and the role of the product marketing manager. Lisa…
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This week your Whisperers are welcomed by Mark Finnern, Chief Community Evangelist responsible for the SAP Mentor Initiative. Mark is a fellow passionate community builder who, when called out as a marketer, responds with certainty: “If [community building] is the new marketing then absolutely, I am a Marketeer.” Some topics of…
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This week we talk to an IT Community OG, the founder of the VMware Community, Daryll Swager. We talk about community forums, being customer-centric, and about Twitter forcing brevity as a communication style. Daryll, who by his own admission has no brevity within him whatsoever, now leads a customer engagement team…
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Susan Fogarty, Editor-in-Chief of Network Computing joins us on this return to our Star Wars ways. On the podcast we compare the time when the IT Media peacefully governed the galaxy to the Old Republic. We also discuss: How Susan hates feet and clowns How some people can make money writing for magazines Bloggers as…
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