This week’s episode of the Geek Whisperers goes private, gets personal and points the finger (of your choosing) at social media strategy. We begin with this: Why do private conversations result from public social media? We get to a place that identifies significant gaps in today’s corporations. Some specifics:…
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When you engage with influencers, you get a perspective from outside your own building. We talk with Lisa Caywood, product marketing manager, about the emotional component of buying behavior and the communities surrounding companies, the rewards of engaging with external influencers, and the role of the product marketing manager. Lisa…
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This week your Whisperers are welcomed by Mark Finnern, Chief Community Evangelist responsible for the SAP Mentor Initiative. Mark is a fellow passionate community builder who, when called out as a marketer, responds with certainty: “If [community building] is the new marketing then absolutely, I am a Marketeer.” Some topics of…
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This week we talk to an IT Community OG, the founder of the VMware Community, Daryll Swager. We talk about community forums, being customer-centric, and about Twitter forcing brevity as a communication style. Daryll, who by his own admission has no brevity within him whatsoever, now leads a customer engagement team…
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Susan Fogarty, Editor-in-Chief of Network Computing joins us on this return to our Star Wars ways. On the podcast we compare the time when the IT Media peacefully governed the galaxy to the Old Republic. We also discuss: How Susan hates feet and clowns How some people can make money writing for magazines Bloggers as…
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In what may be our best podcast yet, Jason Nash, CTO of technology solutions company Varrow, gives us his frank views on the value of social media and technical evangelism. For Jason, the value is clear. Employees engaged in the technical community help drive the business while they grow personally and technically.
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A car club has a lot in common with a technology community, and both follow similar patterns. We talk with Frank Denneman about what gives a sense of community, boundaries & membership, and how to sustain a community over multiple generations. This episode was recorded live at VMware PEX 2014…
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We continue our discussion about content and surviving the content crunch. The metaphors fly thick as we talk about being personal trainers for content creation, being agile bicyclists vs building a waterfall-driven space program, and something about roulette wheels and pebbles. This is what we talked about: Why Are So…
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