Your Whispering regulars dig further into how companies run social in this episode. We’re joined by guest Rick Blythe, Lead Social Media Program Manager for VMware Global Support Services, to hear more about the why and how of his day-to-day. As he says himself early into the recording:
“What’s interesting about my job is who I report to”
We dig into:
- Where social and social support sits in the organizational chart
- Knowledge Base as social media asset
- Account deejaying (@VMwareCares, @VMwareKB) and multi-channel strategy (Support Insider Blog, Facebook Page)
- A little bit of web/dev skill goes a long way
Some other examples in the social world we talked about:
- Zappos – How Zappos creates happy customers
- Delta – A Social Media Win for @DeltaAssist
- Comcast – Comcast’s Twitter Man
Tools we talked about:
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