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While we’re all social media users, no one quite uses it like this week’s guest. Rakesh Bharania has the unique need to use social in kevlar as part of the Cisco Tactical Operations [TacOps] team. He walks the usual team of Geek Whisperers through what it’s like to be in real-world disasters and the power of social used wisely.
Points we hit:
- Silence in crisis isn’t an option
- Focusing on extremes can teach us about our day-to-day
- Create protocols before you need them
- We are the mall cops of social media
- The TacOp team’s Social Media Engagement Protocol
Here are some shots of Amy’s experience with Rakesh and the TacOps team:
We make mention of the Vatican project that EMC has done, which you can watch here. We also love the XKCD comic that shows how social media conversation ripples faster than earthquakes.
As Rakesh put it:
“Any one person on Twitter saying ‘OMG Quake;’ that’s not really information. But if 5,000 people in Los Angeles within a few seconds say ‘OMG Quake;’ that’s a signal – that’s a tripwire for us.”
As a slight addition, we had to ask more about Rakesh’s journey into this space, which you can listen to as a bonus here.