This week is a rare behind-the-scenes conversation of three big names in the brand advocacy / social influencer space: Citrix Technology Professional, VMware vExpert and EMC Elect.
Our guest, Perrine Crampton, joins your regular Whisperers on a journey behind the scenes.
A Disclaimer: This week the team is talking about their jobs. This perspective is from our own experience, but is certainly in relation to our employment and shows preference to those employers.
Some of the topics we tackle are:
- Organic vs forced amplification
- Clear objectives for membership
- Where these programs fit into org charts
Here’s a little about each program:
- High touch (under 50 members)
- No employees or customers, invite only
- Long-time users (20-30)
- Higher scale (around 600 members)
- Includes customers, partners and internal
- Four key elements:
- Award program
- Messaging army
- Enablement program
- Feedback mechanism
- Medium touch program in its first year (75 members)
- Customer, Partner, internal
- Centered on launch and event amplification internally, reward and recognition externally
What’s the one conclusion we all agree upon?
It’s not the vendor influencing the Influencer, but the Influencer influencing the vendor to be better.
What are your thoughts on influencer programs as a practitioner or as a member?
Podcast: Play in new window | Download
Great discussion. Thanks for the shout out too Matt. Yes I was the maniacally insistent Project Manager insisting on Charter, Scope and change control before we got out the gate. But these things are important. And Perrine is so right about the all important Risk Register. We have one of those too. Such planning is vital to you before you kick off.
Hey, I think your site might be having browser compatibility issues.
When I look at your website in Chrome, it looks fine but when opening
in Internet Explorer, it has some overlapping.
I just wanted to give you a quick heads up! Other then that, superb blog!