Navels, prepare to be gazed upon! Hosts Lisa Caywood and Greg Knieriemen bring you through a quarter’s worth of opinion while you trusted Whisperers consider where we’ve been and where we go next. We go through tough questions, introspection and Greg’s copious amount of notes. Some of the details: What’s success look…
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What makes some businesses consider Open Source a sexy strategy while others consider it a waste of time? What’s it like to market to a community where everyone is hands on in the end product? This week’s podcast zooms in on another part of the technology tribe: Open Source. We’re…
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The energy at Cisco Live tells a story. As Amy puts it so well in the show: “The collective noun of Influencers is really taking root and it’s amazing to see.” Joined for color commentary by Matt Leib, 2/3rds of the gorilla marketing Whisperers sit cross-legged at the show and discuss…
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Your Whisperers of the geek banter amongst themselves this week, digging into a metaphorical boatload of content: Consumer Marketing vs Enterprise Tech Community Consumer celebrity for hire Leveraging celebrity outside of community Pop-up communities: for and against Transient vs permanent communities Brand influence, community strategy and “geek sourcing” We make…
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Your fearless Whisperers are joined by Amy’s very own Snuffealuffagus this week. Sarah Vela, well known podcaster on Speaking in Tech and fantastic Unicorn Herder at Dell, digs into the details of her life and all the skills that got her there. We talk: Division of Unicorns across Social Media, PR, AR How…
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This week’s episode of the Geek Whisperers goes private, gets personal and points the finger (of your choosing) at social media strategy. We begin with this: Why do private conversations result from public social media? We get to a place that identifies significant gaps in today’s corporations. Some specifics:…
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This week your Whisperers are welcomed by Mark Finnern, Chief Community Evangelist responsible for the SAP Mentor Initiative. Mark is a fellow passionate community builder who, when called out as a marketer, responds with certainty: “If [community building] is the new marketing then absolutely, I am a Marketeer.” Some topics of…
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Susan Fogarty, Editor-in-Chief of Network Computing joins us on this return to our Star Wars ways. On the podcast we compare the time when the IT Media peacefully governed the galaxy to the Old Republic. We also discuss: How Susan hates feet and clowns How some people can make money writing for magazines Bloggers as…
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