Michael Jordan selling switches

Does Consumer Strategy Translate into Enterprise Technology? Episode 47

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Michael Jordan selling switches

Your Whisperers of the geek banter amongst themselves this week, digging into a metaphorical boatload of content:

  • Consumer Marketing vs Enterprise Tech Community
  • Consumer celebrity for hire
  • Leveraging celebrity outside of community
  • Pop-up communities: for and against
  • Transient vs permanent communities
  • Brand influence, community strategy and “geek sourcing”

We make reference to:


As always, we’d love your feedback!

Would you buy a router from Michael Jordan? Do you like the idea of pop up communities?

Let us know with a comment or a tweet!