Employee ambassadors are an important part of a social media strategy. The right kind of employee evangelist is like a Unicorn: very hard to find. Unicorns can also be disruptive to an org chart when their social media footprint starts to overlap with their day job. This week on the…
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Is demand generation the clone army that can’t-hit-the-broadside-of-a-bantha when it comes to social media? That’s the question we tackle on this week’s Geek Whisperers. Demand Generation, in Enterprise-speak, is the practice of drumming up potential business — some of the cruder ways are scanning your badge at a conference or having…
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This week, PR defends itself against the Social Media rebels. A long time ago, on a podcast far, far away, our Geek Whisperers destroyed a straw-man PR Death Star in a previous episode, How to Socially Train Your PR Professional. The three Geek Whisperers work in the social/community area, and…
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What would the impact be if four colleagues got together and created a blog? This week we talk with three of the guys who run VMGuru.nl — Erik Scholten, Edwin Weijdema, and Anne Jan Elsinga — live at VMworld Europe in Barcelona (Their fourth major contributor, Alex Muetstege, was not…
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The Geek Whisperers try to figure out what LinkedIn is good for. Amy is convinced it’s not a social platform — it’s not the Facebook of Business where people actually engage, but it is a good place to broadcast from. Matt does think it’s a social platform, because everybody has…
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Our guest: Ethan Banks of Packet Pushers. Our mission: How much is a geek worth these days? Ethan is a blogger, columnist, co-host of the Packet Pushers podcast, as well as being a network architect. There’s a New IT Tribe of technologists who have become social communicators. They do it…
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The guest: Lauren Malhoit, host of the Adapting IT Podcast, vExpert, Systems Implementation Engineer, and all round smart person. The topic: Is Social Media the Great Equalizer for Women in Tech? Another podcast recorded LIVE at VMworld 2013 in San Francisco!
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This week our Geek Whisperers talk about tools. This is despite the fact that we’ve tried not to talk about tools on our podcast, because one of the the main goals of our podcast is to make social media marketing better and more human and more effective, and that really…
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