Episode 29: The Demand Gen Clone Wars

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Is demand generation the clone army that can’t-hit-the-broadside-of-a-bantha when it comes to social media? That’s the question we tackle on this week’s Geek Whisperers. Demand Generation, in Enterprise-speak, is the practice of drumming up potential business — some of the cruder ways are scanning your badge at a conference or having you trade some personal information for access to a white paper. When bolted on to your social media strategy without judgment, demand gen can really make your social feeds very user-unfriendly.

Some of the links we talked about this week:

Next week, we managed to find a Demand Gen Sith Lord – stay tuned to see if demand gen is in fact the dark side of the force, or if it can be used humanely to foster relationships and drive mutual success in business!