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Is demand generation the clone army that can’t-hit-the-broadside-of-a-bantha when it comes to social media? That’s the question we tackle on this week’s Geek Whisperers. Demand Generation, in Enterprise-speak, is the practice of drumming up potential business — some of the cruder ways are scanning your badge at a conference or having you trade some personal information for access to a white paper. When bolted on to your social media strategy without judgment, demand gen can really make your social feeds very user-unfriendly.
Some of the links we talked about this week:
- Pixie Dust & The Mountain of Mediocrity from Kathy Sierra from whence we got the quote: “Just make people better at something they want to be better at.” Kathy is @SeriousPony on Twitter and I can’t recommend her work enough.
- Project VRM (See also Wikipedia on Vendor Relationship Management) from Doc Searls.
- Forrester Customer Life Cycle: see, it’s a circle, not a funnel.
Next week, we managed to find a Demand Gen Sith Lord – stay tuned to see if demand gen is in fact the dark side of the force, or if it can be used humanely to foster relationships and drive mutual success in business!