Podcast 14 – Where Does Social Sit in the Enterprise Org Chart?

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Your faithful Whisperers join you for a deeper dive into our organizational design, reviewing both how it lives today and what it could look like in the future.

The first most quotable moment came from John when he said:

"some marketing managers are like little t-rex with no arms."
“some marketing managers are like little t-rex with no arms.”

Other key thoughts that came up:

  • Where should Social Media sit in the org – one place or many?
  • We all run on an evolved hub & spoke design, with differing opinions
  • Trust relationships are our world of social engagement
  • Customer Service is a common thread of social media’s evolution
  • John schools us on “Quotidian Marketing”

 

The second most quotable moment came from John when he said:

“The more open you can be, the more powerful social can be as a buying tool.”

 

Lastly, we learned that my (Matt’s) Siamese cat is not a respectful guest… and you’ll hear her boisterous opinion here and there. Here’s a great picture of the beast.

Caption this below in the comments!
Caption this in the comments!

 


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  1. Mark Browne
    19 July, 2013
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    Great pod cast. So much I agree with. I myself have come from a Community Manager standpoint and a Social Media evolution from within Customer Support. So much of the challenges, perceptions and understanding where Social fits and is evolving social support tools is a huge challenge but also the norm for businesses big and small. In any event an enjoyable podcast.

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