In our last session coming live from VMworld 2013, your faithful Geek Whisperers explore how Event Marketing and Social Community Marketing works in a symbiotic relationship.
- Discuss event planning — why we respect those that do it, and why we work closely with them
- Argue (well, Matt & Amy do) about Twitter Hashtag strategy and why John thinks they’re all stupid
- Play keyword bingo, really “double-clicking” on some big ideas
Below are two successful examples of how space impacts can be seen from the EMC Elect “treehouse” and in the HangSpace time lapse by Iben Rodriguez.
Our social advocates, the #EMCElect, working in their exclusive 2nd floor treehouse at #VMworld. Photo cred @sakacc pic.twitter.com/lePBzsnAVg
— EMC Corporation (@EMCcorp) August 27, 2013
What specifics from being at VMworld did you feel enabled or impeded upon community?
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[…] Amy Lewis and I had a great argument on hashtag strategy during Geek Whisperers. It came down to whether we use one unique hashtag, like #CiscoVMworld, versus using multiple hashtags, like #Cisco #VMworld. […]