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The Risks and Rewards of Blogger Briefings with Calvin Zito – Podcast 35

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calvin_zitoThe Geek Whisperers talk with HP’s Calvin Zito about bringing bloggers together and the risks and rewards that ensue. We also hear how Calvin and Matt first met and how that almost got them fired.

Over the course of the hour of this podcast we talk about

  • Transitioning from marketing to this thing we call social
  • Transitioning from marketing-sized budgets to this tiny thing we call social
  • Knowing your audience in the enterprise space
  • How actually knowing who your bloggers are is important and how you can’t outsource it
  • How not knowing it almost got Calvin and Matt both fired
  • Taking risks and how that can lead to social media careers
  • Starting up an influencer program aka advocacy program and what that brings you

You can reach Calvin at @HPStorageGuy or his blog at http://hp.com/storage/blog

Calvin is from Idaho, and he sometimes brings Idaho Spud candy bars to conferences. Idaho Spuds look a little like turds but taste delicious.

Calvin is from Idaho, and he sometimes brings Idaho Spud candy bars to conferences. Idaho Spuds look a little like turds but taste delicious.