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Tyler Hannan, Director of Technical Marketing at Basho, digests what in the world a Technical Marketing Engineer (TME) does. His journey goes from database administration to technical orator and he has a great view of the many parts of the Enterprise IT world.
I (Matt) have the pleasure of working with Tyler and put our heads together to walk through the marketing side of technology storytelling.
In this episode, we cover:
- Engineers who like to speak for a living
- Marketers who have a passion for technology
- Org charts, org charts, org charts
- The difference between Technical Marketing and Product Marketing
- Delivering the new normal of content: more technical, more interesting
- Developer Advocates, Technical Evangelists and Solution Architects
- The internal enablement work and external communications
- Are you a Marketer who is technical or an Engineer who likes marketing? Is there only one path?
- Staying happy marketing and happy staying technical
- The organizational recognition of valuing both skills
- How TME roles let Conway’s Law play nicely inside the company
- Is this planned or accidental career paths?
- Consumption of content as metric vs gut-based marketing?
- What skills makes for a good TME?
- What’s the career path for a Technical Marketer? Where do organizations go from here?
A little non sequitur, this is my favorite talk by Tyler:
What’s important to glean from this conversation is a recognition that staying technical is not only a valid option for those interested in marketing, but it’s a necessary step for Enterprise IT companies from small startup to massive enterprise.
Keep an eye out for the TME roles and share your story with us @Geek_Whisperers.