Do you have to be nice on social media? This week we talk with Joe Onisick, technical marketing engineer at Cisco, infamous for his acerbic demeanor on Twitter. He’s a cocky bastard who backs up his bluster with technical know-how.
We talked about:
- Authentic marketing voice
- Yes, And… as a rule of improv
- Different: Escaping the Competitive Herd by Youngme Moon
- Hostile Brand Strategy
- Volkswagen’s “Think Small” ads from the 60’s
- You have to back a strong voice with authenticity and truth
- John tells the story of changing his mind because Joe rebutted somebody so strongly
- “The worst thing that can happen to me from what I say on Twitter is I get fired.”
- ‘Ashamed’: Ex-PR exec Justine Sacco apologizes for AIDS in Africa tweet
- Being positive about partner technologies; silence as a negative signal. Companies must back up their employees when they’re within the guidelines
- Edelman Trust Barometer
- Arrogance vs Confidence
- DefineTheCloud.net
- @jonisick
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