In a throwback episode to our social media origins, your Geek Whisperers take on one of our origin stories: the prescribed tweet.
Prescribed tweets are a method of sharing prewritten content that a colleague (most often marketing) requests you send (most often verbatim).
- Duplicate tweets on the same hashtag looks inauthentic
- Harms your own brand if you use it
- Minimal effort to add your own edits to it
- You have to offer your own reaction or you harm it
- Maximizing number of tweets is wasteful
- Prescription is bad, reframe it as suggested tweets
- Help those less native to the social media platform
- Help those without the time to consume it all (see Don’t Make Me Think)
- Great method of internal notification
- Share links internally like you share externally
- Help people know how to share it through frameworks, not prescription
- Keep the formatting simple when you share
- Prevent copy/paste-able tweets to avoid bad behavior
- TL;DR – give people training wheels to improve
- Consistent sharing is incredibly effective – get people hooked
If you’re thinking about social influence, revisit these two episodes of the past:
- Podcast 7: Corporate Social Media – You Would Not Survive without Humans
- Podcast 8 – Twitter: You Have To Be Willing To Give More Than Get Back
And if you’re looking for a template, I shared a model used in my past life here: Podcast 2 Addendum: Social Media Activation Kits.
May your internets remain authentic and your ideas become viral.
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[…] start with follow-up from Episode 117 — talking about Prescribed Tweets. “Brands cannot scale,” says Cecelia. She […]